Manager
The results produced for the month of May have been generally positive, but the majority of wins can be attributed to the SEO campaign this month. For the Google Ads campaign, we are urged to improve certain performance metrics, especially in conversions. To start, we are pleased to see a significant 28.5% increase in overall website traffic for the month. We are optimistic that this will continue to go higher for the coming months based on the trend of site visits so far. The increase in traffic can be attributed to both the organic (SEO) and CPC channels. It is fantastic to see the organic channel continue to be the top-performing channel for the website. There has also been a massive improvement in the average SEO rankings caused by the increase in keywords ranking in the top 3 positions of Google search results. We are also particularly excited with some of the targeted keywords as they inch closer to the top 1 position of Google. For the Google Ads campaign, there has unfortunately been a drop in conversions, CTR, and conversion rate. On a more positive note, there has been a 10.3% increase in the number of clicks as well as a positive 17.4% decrease in cost per conversion. We aim to utilise other bidding strategies to get more conversions while keeping the cost low. We will also be structuring the campaign for a higher CTR this coming month of June.
SEO Analysis
70 keywords ranking in top 3 (first page) results
18 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain brisbane’ climbed to 4th position (first page)
Keyword ‘curtains brisbane’ jumped to 2nd position (first page)
Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
Keyword ‘roller blinds brisbane’ rose to 37th position (fourth page)
Our optimisation strategies have resulted in improvements for various focus keywords like ‘curtain brisbane’ which jumped to 4th position from 9th the previous month. Keyword ‘curtains brisbane’ also climbed to 2nd position from 8th the previous month.
Through June, our focus will continue on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ which also improved to 37th position from 79th the previous month. There is significant monthly search volume for this keyword. By optimising this keyword, we hope to further improve the ranking in Google search results.
Google Ads Analysis
1 Conversion
86 Clicks
5.3% CTR
1.2% Conversion rate
May has been a steady month for the Google Ads campaign, however we have identified areas for improvement. We managed to increase the overall traffic and impressions along with a lower cost per click this month which was pleasing to see.
However, we have also noted that the number of conversions are lower compared to the previous month along with the conversions rate.
With that being said, our plan for the month of June is to structure the campaign to achieve a better CTR. We would also look into utilising alternative bidding strategies to help achieve consistency in the conversions, therefore increasing the conversion rate and lowering down the cost for each conversion.
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