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Andersons Window Furnishings – November 2020 Monthly Report

by | Dec 7, 2020 | Andersons Window Furnishings | 0 comments

Manager

There have been mixed results for the campaign for November, with a noted 18.5% drop in user visits to the website and an up-and-down trend over the month. Arrivals from organic (SEO) channels also decreased slightly from October. Still, the upward trend in user visits over the last few days looks promising for the coming month of December, and with further optimisations, we hope we can stabilise this and raise the overall trend. In terms of Google Ads, while the number of clicks and the CTR (click through rate) has decreased, the conversion rate has risen by 11.3% which is pleasing. We have also implemented a new fix for conversion tracking to reflect more accurate statistics in the coming months. For December, we will use off-page strategies to boost SEO performance and see the Brisbane keywords move closer to the top 3 spots in search results. Meanwhile, we will structure the campaign with more optimised ads and keywords to achieve more conversions, as well as test several bidding strategies.

SEO Analysis

  • 78 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 8th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 8th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • Off-page strategy will be used through December to see the Brisbane keywords rankings move closer to the top 3 positions of Google’s results

    • Google Ads Analysis

  • 6 Conversions
  • 53 Clicks
  • 5.1% CTR
  • 11.3% Conversion rate
  • November has seen a positive month for the Google Ads campaign overall. We have seen an increase in the conversion rate and with the implementation of a new fix for conversion tracking, we are confident all conversions will be tracked accurately in the dashboard moving forward.
  • However, we can see that the overall traffic is lower compared to last month’s 74 Clicks but it lead to an increase in conversion rate which we can identify as a great opportunity and potential for the campaign
  • The plan for December is to structure the campaign to achieve as many conversions as possible by optimising our ads and keywords while adjusting and testing several bidding strategies.