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Andersons Window Furnishings – October 2020 Monthly Report

by | Nov 6, 2020 | Andersons Window Furnishings | 0 comments

Manager

The results produced for the month of October have been highly positive both for our SEO and Google Ads campaign. Although there has been a minimal drop in website traffic worth 2.1%, the trends in site visits has been stable for the month and the notable upsurge in traffic from September almost entirely cancels out this dip. Our average SEO ranking has moved up as one of our keywords from the top 4 to 10 positions has made it to the top 3 results. Our focus Brisbane keywords are also still secure on the first page of Google, a strong position to hold for a stable SEO presence. This November, we will be shifting to an off-page strategy to solidify the targeted keywords in the top 3 positions. We see an extension of this impressive data when it comes to our Google Ads for the month. At a lower CPC, we were able to increase the number of clicks and click through rate! Our conversions have also gone up to 8 this month. Although it is not as high as we would have liked, the positive movements across the board are indicators of an effective campaign. Our aim for the month of November is to reach a CTR of 8% along with more conversions.

SEO Analysis

  • 73 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 9th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 8th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • Off-page strategy will be used through November to see the Brisbane rankings shift closer to the top 3 positions on the first page of results

    • Google Ads Analysis

  • 8 Conversions
  • 74 Clicks
  • 5.2% CTR
  • 10.8% Conversion rate
  • October has seen a positive month for the Google Ads campaign.
  • We have seen an increase in CTR and the cost per conversion is now down to $58.06 which is very exciting to see.
  • The only downside is that we weren’t able to achieve the consistency we were aiming for in achieved conversions through the month, however we still managed to increase the volume of conversions as planned.
  • The plan for November is to continue increasing the CTR until we reach our target of 8% and continue focusing on the consistency of conversions.