Manager
Both the SEO and Google Ads campaigns have had an amazing run this October, a huge improvement from last month! The organic (SEO) channel remains to be the top performing channel, bringing in 356 organic users this month while the CPC channel brought in a large number of users as well, 193 precisely. To start off with the wins for the SEO campaign, we are excited to find an increase in the number of keywords ranking on the first page of Google, effectively increasing the average SEO ranking. At the same time, it is fantastic to see all of the targeted keywords go up from their previous rankings, with 4 of those keywords securing positions on the first page of Google search results. We aim to continue our on-page optimisation efforts to support this level of growth. For the Google Ads campaign, we record an increase in all measurable stats which is a strong indicator of campaign performance! The number of impressions, clicks, and conversions has gone up, as well as both the CTR and conversion rate. All in all, it has been a fantastic month for the campaigns, we will aim to optimise the campaign further for the coming month of November, resulting in a higher increase in conversions.
SEO Analysis
63 keywords ranking in top 3 (first page) results
26 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain brisbane’ ranking in 8th position (first page)
Keyword ‘curtains brisbane’ ranking in 6th position (first page)
Keyword ‘custom made curtains brisbane’ ranking in 8th position (first page)
Keyword ‘roller blinds brisbane’ ranking in 15th position (second page), up from 28h position (third page) in the previous month.
In October, we completed an on-page optimisation with a focus on the keyword ‘roller blinds brisbane’ and we expect further improvement in its ranking in the coming weeks.
Through November, our plan is to focus our on-page optimisation for the keyword ‘shutters brisbane’ as it has a significant number of average monthly searches and to further improve its ranking in Google search results.
Google Ads Analysis
193 Clicks
5.79% CTR
$2.33 Avg.cpc
3 Conversions
October has shown some great stats for the month. We have seen an increase in the number of clicks by 35.92% and the average cost per click is lower by 26.58% which is really great to see. Furthermore, we have also seen improvement in CTR by 4.74% and a decrease in cost per conversion by 33.47%.
However, we have noted an increase in search impression share lost due to rank which means we still have room for improvement in the market competition.
With that being said, the plan for November is to actively update the negative keywords list to avoid irrelevant and competitor searches. We will also focus on optimizing the existing ad copy and testing some other internal settings to try attract more traffic, which can result in a higher number of conversions.
Recent Comments