Manager
There has been a variety of results for both the SEO and Google Ads campaigns this month of September. To start, there has been a slight dip in overall site traffic worth 5.5%, although the trend in these site visits remains stable throughout the month. The organic (SEO) channel remains to be the top performing channel so far with 391 organic users brought in. The CPC channel also holds a strong position as the second top performing channel with 124 users brought in. This is a considerable increase from last month’s 89 users. In relation to the SEO campaign, a drop in the average SEO ranking has been recognised due to a decrease in the number of keywords ranking in both the top 3 and top 4 to 10 positions of Google search results. We also see some downward movements with the targeted keywords, which we will address in the coming month with some on-page optimisations. For the Google Ads campaign, we are pleased to see fantastic progress on some of our stats. There has been a solid 51.3% increase in the number of impressions as well as 39.2% increase in the number of clicks. This puts our CTR at 5.5%. Our plan for the coming month of October is to lower cost per click by targeting lower competition keywords which will encourage more traffic and conversions.
SEO Analysis
63 keywords ranking in top 3 (first page) results
19 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain brisbane’ ranking in 9th position (first page)
Keyword ‘curtains brisbane’ ranking in 9th position (first page)
Keyword ‘custom made curtains brisbane’ ranking in 11th position (second page)
Keyword ‘roller blinds brisbane’ ranking in 28h position (third page)
In September, we completed an on-page optimisation with a focus on the keyword ‘curtains brisbane’ and we expect movement in its ranking in the coming weeks.
Through October, our plan is to continue our on-page optimisation for the keyword ‘roller blinds brisbane’ as it has a significant number of average monthly searches and to further improve its ranking in Google search results.
Google Ads Analysis
142 Clicks
5.5% CTR
$3.17 Avg.cpc
2 Conversions
September shown some great stats for the month of September. We have seen an increase in the number of clicks by 39.2% and Average cpc is lower by 24.6% which is really awesome to see.
However, we have noted that the CTR is lower and cost per conversion is higher for this month..
With that being said, the plan for September is to try some broad keywords to lower the cost per click a little more which will lead to a higher number of clicks. We will focus on getting as much traffic as possible which can result in a higher number of conversions. We would also look into optimizing the existing ad copies by changing the non-performing ones.
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