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Andersons Window Furnishings – October 2021 Monthly Report

May 11, 2021

Manager

Both the SEO and Google Ads campaigns have had an amazing run this October, a huge improvement from last month! The organic (SEO) channel remains to be the top performing channel, bringing in 356 organic users this month while the CPC channel brought in a large number of users as well, 193 precisely. To start off with the wins for the SEO campaign, we are excited to find an increase in the number of keywords ranking on the first page of Google, effectively increasing the average SEO ranking. At the same time, it is fantastic to see all of the targeted keywords go up from their previous rankings, with 4 of those keywords securing positions on the first page of Google search results. We aim to continue our on-page optimisation efforts to support this level of growth. For the Google Ads campaign, we record an increase in all measurable stats which is a strong indicator of campaign performance! The number of impressions, clicks, and conversions has gone up, as well as both the CTR and conversion rate. All in all, it has been a fantastic month for the campaigns, we will aim to optimise the campaign further for the coming month of November, resulting in a higher increase in conversions.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 8th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 8th position (first page)
  • Keyword ‘roller blinds brisbane’ ranking in 15th position (second page), up from 28h position (third page) in the previous month.
  • In October, we completed an on-page optimisation with a focus on the keyword ‘roller blinds brisbane’ and we expect further improvement in its ranking in the coming weeks.
  • Through November, our plan is to focus our on-page optimisation for the keyword ‘shutters brisbane’ as it has a significant number of average monthly searches and to further improve its ranking in Google search results.

    • Google Ads Analysis

  • 193 Clicks
  • 5.79% CTR
  • $2.33 Avg.cpc
  • 3 Conversions
  • October has shown some great stats for the month. We have seen an increase in the number of clicks by 35.92% and the average cost per click is lower by 26.58% which is really great to see. Furthermore, we have also seen improvement in CTR by 4.74% and a decrease in cost per conversion by 33.47%.
  • However, we have noted an increase in search impression share lost due to rank which means we still have room for improvement in the market competition.
  • With that being said, the plan for November is to actively update the negative keywords list to avoid irrelevant and competitor searches. We will also focus on optimizing the existing ad copy and testing some other internal settings to try attract more traffic, which can result in a higher number of conversions.

    • Andersons Window Furnishings – April 2021 Monthly Report

    May 10, 2021

    Manager

    For the month of April, there have been a number of challenges and wins for the SEO and Google Ad campaigns. Unfortunately, there has been a significant 39.1% decrease in overall website traffic this April. This is also evident in the number of users from both the organic (SEO) and CPC channels. The organic channel continues to be the top-performing channel which brought in the majority of traffic at 260 users. The CPC channel also saw a difference in traffic from 84 visits last month to just 62 for the month of April. This drop in traffic has affected some of the other trackable data in the Google Ads campaign. This includes a 19.6% dip in number of clicks as well as a drop in the number of conversions despite the balance of conversions among different devices. However, a win for the month is the increase in CTR which we have been working to improve for the previous month. Our primary goal for the coming month of May is to structure the campaign in order to minimise costs and increase conversions. In terms of the SEO campaign, most of the below listed focus keywords are still secure in their rankings on the first page of Google which has been fantastic to see. But perhaps the biggest win for the campaign this month is seeing keyword ‘‘roller blinds brisbane”, a high-value keyword, move up modestly from the ninth to eight page of Google via the on-page optimisations completed. This strategy will be continued through the coming month of March to further boost this keyword.

    SEO Analysis

  • 58 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 9th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 8th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • Keyword ‘roller blinds brisbane’ rose to 79th position (eighth page)
  • Through May, our focus will remain on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ as there is significant monthly search volume for this keyword. By optimising this keyword, we hope to improve the ranking in Google search results.

    • Google Ads Analysis

  • 4 Conversions
  • 78 Clicks
  • 6.6% CTR
  • 5.1% Conversion rate
  • April has produced a steady month of results for the Google Ads campaign.
  • We were successful in increasing the CTR and it’s pleasing to see a great balance of conversions from different devices.
  • However, we have also noted that the number of conversions are lower compared to the previous month and this is due to the campaign’s low traffic.
  • With that being said, our plan for the month of May is to structure the campaign to achieve as many conversions as possible by trying to bring down the cost per click even lower. We would also take advantage of device biddings to help increase the campaign’s conversion rate across devices.