Select Page

Andersons Window Furnishings – March 2021 Monthly Report

Apr 9, 2021

Manager

It has been a positive month for both the SEO and Google Ads campaign this March. On an overview, there has been a 35.8% increase in overall website traffic. This increase is particularly brought on by a massive peak in site visits within the middle of the month. 307 of the site visits were brought on by the organic (SEO) channel, making the majority of the users as organic traffic. For the cpc channel, 84 users were brought in which is also a decent output. Focusing on the SEO campaign, the targeted keywords have gone up significantly as keywords ranking in the top 3 positions increase. All of the targeted keywords are still secure on the first page of Google which is also a win in itself. For the Google Ads campaign, it has been great to see a massive increase in the number of conversions and conversion rate. However, there is an increase in cost as well that we will be addressing. At the same time, the jump in reach has made the number of clicks and CTR go down for the month. The strategy for April is to address both cost and CTR concerns.

SEO Analysis

  • 69 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 8th position (first page)
  • Keyword ‘curtains brisbane’ rose to 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 2nd position (first page)
  • Keyword ‘roller blinds brisbane’ rose to 87th position (ninth page)
  • Through April our focus will remain on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ as there is significant search volume there each month. By optimising this keyword, we hope to move the ranking from the current position of 87th.

    • Google Ads Analysis

  • 8 Conversions
  • 97 Clicks
  • 5.3% CTR
  • 8.2% Conversion rate
  • March has been successful for the Google ads campaign.
  • We have seen an increase in the number of conversions by 166.7% and the conversion rate increased by 180.4%. We have also noted a drop in the cost per conversion by 58% which is really great for the campaign.
  • However, we have also noted that overall traffic and CTR is lower compared to february and this is due to the increase in cost per click.
  • With that being said, the plan for April is to structure the campaign to get lower cost per click without sacrificing the keyword relevance. We would also try different approaches with the ad copies to help out in increasing the CTR which can lead to better conversions.

    • Andersons Window Furnishings – February 2021 Monthly Report

    Mar 5, 2021

    Manager

    We are pleased to report that February has again yielded fantastic results for our SEO and Google Ads campaigns! First off, we have had a notable 20% increase in overall website traffic this month. Both the organic (SEO) and CPC (Google Ads) channels brought in the majority of traffic, indicating the effectiveness of our campaigns. For the SEO campaign, we note multiple areas of improvement for the coming month. There have been slight dips in keyword rankings as there is a drop in the number of keywords ranking both in the top 3 and top 4 to 10 positions. Nevertheless all of the targeted keywords are still secure on the first page of Google. We will continue to boost these keywords by using on-page optimisations this March. For the Google Ads campaign we have tracked large growths in the number of clicks amounting to 59.4% as well as a 7.5% increase in the click through rate. The average cost per click has gone down by 40.3% which is fantastic as well. We will address the number of conversions for the coming month of March by adjusting the bidding strategy and using more relevant keywords for the campaign.

    SEO Analysis

  • 61 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 7th position (first page)
  • Keyword ‘curtains brisbane’ rose to 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • On-page optimisations will be continued through March to see further boost in the ranking for ‘curtains Brisbane’ keyword

    • Google Ads Analysis

  • 3 Conversions
  • 102 Clicks
  • 6.7% CTR
  • 2.9% Conversion rate
  • February has seen a great month of results for the Google Ads campaign overall with a massive increase in traffic and CTR.
  • We also noticed a big drop in the average cpc and overall cost which has been a fantastic win for the month.
  • However, we have noted that conversions are lower compared to the previous month and this will be addressed through optimisation in March.
  • The plan for March is to modify and add relevant keywords without seeing an increase in the cpc. We would also try to use a bidding strategy that will maximise conversions in order to find the sweet spot for the campaign.