Andersons Window Furnishings – November 2020 Monthly Report
Manager
There have been mixed results for the campaign for November, with a noted 18.5% drop in user visits to the website and an up-and-down trend over the month. Arrivals from organic (SEO) channels also decreased slightly from October. Still, the upward trend in user visits over the last few days looks promising for the coming month of December, and with further optimisations, we hope we can stabilise this and raise the overall trend. In terms of Google Ads, while the number of clicks and the CTR (click through rate) has decreased, the conversion rate has risen by 11.3% which is pleasing. We have also implemented a new fix for conversion tracking to reflect more accurate statistics in the coming months. For December, we will use off-page strategies to boost SEO performance and see the Brisbane keywords move closer to the top 3 spots in search results. Meanwhile, we will structure the campaign with more optimised ads and keywords to achieve more conversions, as well as test several bidding strategies.
SEO Analysis
Google Ads Analysis
Andersons Window Furnishings – October 2020 Monthly Report
Manager
The results produced for the month of October have been highly positive both for our SEO and Google Ads campaign. Although there has been a minimal drop in website traffic worth 2.1%, the trends in site visits has been stable for the month and the notable upsurge in traffic from September almost entirely cancels out this dip. Our average SEO ranking has moved up as one of our keywords from the top 4 to 10 positions has made it to the top 3 results. Our focus Brisbane keywords are also still secure on the first page of Google, a strong position to hold for a stable SEO presence. This November, we will be shifting to an off-page strategy to solidify the targeted keywords in the top 3 positions. We see an extension of this impressive data when it comes to our Google Ads for the month. At a lower CPC, we were able to increase the number of clicks and click through rate! Our conversions have also gone up to 8 this month. Although it is not as high as we would have liked, the positive movements across the board are indicators of an effective campaign. Our aim for the month of November is to reach a CTR of 8% along with more conversions.