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Andersons Window Furnishings – July 2020 Monthly Report

Aug 7, 2020

Manager

The month of July has seen some numbers bounce back after the slower month we saw through June. The overall website traffic has increased by almost 20% with the majority of this increase coming from the organic (SEO) traffic. From 251 organic website visits in June, to 319 through July, this is a great indication that the SEO rankings are pushing more visitors to the website. On the SEO front, we have seen an increase in the number of keywords appearing on the first page of results from 80 first page rankings in June, to 87 through July. Through August we will be completing some on-page changes to ensure we can see some further shifts in the Brisbane rankings on the first page of results. On the Google Ads front, we have seen some pleasing results overall, however we would really like to see an increase in budget in the coming month as we do believe this will push for a significant shift in performance. We will continue to optimise the campaign within the limits of the existing budget for now, to ensure we can stretch our ads to run from Monday to Saturday through the week.

SEO Analysis

  • 60 keywords ranking in top 3 (first page) results
  • 27 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 8th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 2nd position (first page)
  • On-page optimisations will be used in August to see the rankings for Brisbane keywords secure the top 3 positions

    • Google Ads Analysis

  • 3 Conversions
  • 67 Clicks
  • 2.9% CTR
  • 4.47% Conversion rate
  • July has seen a steady month for the Google Ads campaign. We have seen an increase in the overall traffic and managed to achieve a consistent number of conversions throughout the month. We do see significant potential in the campaign especially after the recent optimisations. However, a budget increase would significantly boost the results and allow us to run the ads for extended periods of time throughout the week. Our plan for the month of August is to structure the campaign to get consistency in clicks throughout the month by lowering the daily budget and running the ads from Monday to Saturday. We will then also be able to base our further optimisations on the results we see from this change. We are still facing some challenges in tracking conversions and will continue to work on a solution for this as a priority in the coming month.

    • Andersons Window Furnishings – June 2020 Monthly Report

    Jul 7, 2020

    Manager

    The month of June has seen a slower month of results than previous months. We have seen a dip in the overall website traffic with a large drop occurring in the first half of the month. Our SEO rankings have fluctuated slightly, however the big win is that we have been able to maintain page #1 positions for our targeted Brisbane keywords. Through the coming month, the Brisbane keywords will remain the focus as we use our on-page optimisations to further move these rankings to the top 3 positions on Google. As we continue to push these rankings into more valuable positions, we do also expect to see the organic website traffic increase each month. On the Google Ads front, we have seen some steady results, and the increase in Click Through Rate (CTR) has been especially positive. Through July, we will be continuing to optimise our ads to ensure we can continue to push the CTR higher and higher. This will also lead us to a position where we can achieve more conversions through the month.

    SEO Analysis

  • 58 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 9th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 1st position (first page)
  • On-page optimisations will be used in July to see the rankings for Brisbane keywords move closer to the top 3 positions

    • Google Ads Analysis

  • June has been successful in terms of our plan in increasing the CTR (34.1%). The campaign has generated 53 Clicks, a 3.3% CTR, 1.6K Impressions and 3 Total Conversions with a 5.66% Conversion rate.
  • Although the overall traffic has been lower compared to the previous month, June has produced the same number of conversions.
  • Additionally we are still facing an issue with conversions not appearing correctly in the marketing dashboard, this is something we are continually working to resolve.
  • Our plan for the month of July is to rebuild the campaign to drive a further increase in CTR as it is vital to the campaigns success. We will be focusing on higher intent keywords that can generate legitimate leads based on the stats we’ve collected through the last few months.