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Andersons Window Furnishings – May 2020 Monthly Report

Jun 5, 2020

Manager

The month of May has produced another positive month of numbers. We have seen a significant 98% increase in the overall website traffic. It has been particularly impressive to see the number of visitors coming from organic traffic has increased from 220 in April to 402 in May. This is a huge increase and an indication that our newly established rankings have added a valuable impact to the overall website traffic. A massive win on the SEO front for the month of May was seeing the keyword ‘custom made curtains brisbane’ move from 3rd position to 1st position on the first page of Google’s results. On the Google Ads front, we have seen a very positive 3 conversions for the month. Moving forward we will be optimising the campaign so that we can maintain or improve the total number of conversions as well as the click through rate.

SEO Analysis

  • 56 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 7th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 1st position (first page)
  • On-page optimisations will be used in June to see movements in the rankings for the keyword ‘curtains brisbane’

    • Google Ads Analysis

  • May has been a pleasing month for the Google Ads campaign. The campaign has generated 76 Clicks, a 2.5% CTR , 3.1K Impressions and 3 Total Conversions with a 3.95% Conversion rate.
  • We have seen an increase across the board in the stats for the Google Ads campaign, especially for the overall traffic.
  • Our plan for the month of June is to structure the campaign to drive an increase in CTR as it is vital to the campaigns success. We will also be optimising the non performing ads and keywords which will contribute to an increased number of conversions and the conversion rate.

    • Andersons Window Furnishings – April Monthly Report

    May 7, 2020

    Manager

    The month of April has seen a fantastic month of results across the board! We have seen a significant increase in the overall website traffic, particularly from the organic (SEO) search results. From 130 organic website visits through March to 220 organic website visits through April, this is an outstanding result from our newly achieved rankings. This month we have been able to secure a top 3 position for the keyword ‘custom made curtains brisbane’. We have also been able to push our other Brisbane keywords further up the first page of results to now be in the 7th position. These newly established rankings have been pushing more traffic to the website which is great to see. On the Google Ads front, we have achieved 2 conversions this month. While we are still seeing the conversion tracking issue in the marketing dashboard, we will continue to work to find a solution for this to ensure we can see all conversions tracking in the dashboard. In the coming month, we will be focusing on increasing the CTR and conversion rate. On the SEO front, we will be focusing on the on-page strategy to ensure we can maintain and continue pushing our Brisbane keywords up the first page of results on Google.

    SEO Analysis

  • 57 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 7th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • Through May we will be using our on-page strategy to see some further ranking movements for the keyword ‘curtains brisbane’

    • Google Ads Analysis

  • April has seen a successful month for the Google Ads campaign. We have been able to produce an increase in the number of Clicks (59%), CTR (33.5%) and Impressions (19.1%). This means that the overall traffic generated from the campaign has increased from the previous month. Although we are still seeing a problem with the marketing dashboard now showing all conversions, we have actually achieved 2 total conversions at a 3.2 Conversion rate this month.
  • We are continuing to find a resolution for this conversion tracking issue which will allow all conversions to be tracked in the dashboard.
  • Our plan for the month of May is to structure the campaign to see an increased CTR and conversion rate.
  • We will also be adjusting the bidding strategy so that we can see more consistency in achieving conversions throughout the month.