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Andersons Window Furnishings – March Monthly Report

Apr 7, 2020

Manager

The month of March has produced a positive month of results overall. While we have seen a drop in the overall website traffic from mid-March onwards, it was pleasing to see a peak towards the end of the month. This drop has most likely come from the effects of the restrictions put in place for COVID-19. However, what we can do is ensure we are putting ourselves in a positive position for the people who are still searching for these types of services. We have seen a massive win for the SEO campaign with the term ‘curtain brisbane’ now appearing on the first page of results! The Google Ads campaign has continued to progress with the existing budget. We will continue to utilise our optimisation strategies to ensure we can see continued results during this difficult time.

SEO Analysis

  • 50 keywords ranking in top 3 (first page) results
  • 33 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 10th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 8th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 5th position (first page)
  • Off-page optimisations will be utilising in April to see further improvements for the keyword ‘curtains brisbane’

    • Google Ads Analysis

  • The Google Ads campaign generated 39 Clicks, 1.1% CTR, 1 Call conversions as well as form submissions.
  • We have seen that our Clicks and CTR are both lower compared to the month of February. It seems some conversions are still not showing correctly in the dashboard.
  • Our plan for April is to resolve the conversion tracking issue and further optimise the campaign to ensure we can maximise the limited budget.

    • Andersons Window Furnishings – February Monthly Report

    Mar 6, 2020

    Manager

    The month of February has seen a steady month of results with some big wins on the SEO front. We have seen a massive increase in the number of keywords appearing in the top 3 results on Google, from 45 in January to 54 in February! We have also seen some steady improvements for the Brisbane rankings in particular and these will continue to be our focus moving into March. Our goal is to see the keyword ‘curtains brisbane’ ranking in the top 6 positions by the end of next month. On the Google Ads front, we are still seeing slower results than we would like due to the low budget for the campaign. We are continuing to optimise the campaign to ensure we can achieve at least 1 conversion a month.

    SEO Analysis

  • 54 keywords ranking in top 3 (first page) results
  • 36 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 12th position (second page)
  • Keyword ‘curtains brisbane’ ranking in 8th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 4th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.thewowdecor.com/how-to-choose-custom-made-curtains/
  • On-page optimisations will be continuing in the coming month to see improvements for the keyword ‘curtains brisbane’

    • Google Ads Analysis

  • The Google Ads campaign has been slower than expected in February. We achieved 55 Clicks, 1.6% CTR and 1.8% Conversion rate.
  • We are experiencing some tracking issues where some phone calls or form sumbmissions are not showing in the dashboard as a conversion in this case form submission are not showing in the dashboard
  • The plan for March is to structure the campaign to increase the CTR which will help us in getting more conversions from the campaign