Manager

October has produced a great month of SEO, and a slower month on the Google Ads front. We have seen a dip in the overall website traffic, however it has been positive to see the average session duration improve over the last 30 days. This is a great indication that the content on the website is relevant to what people are searching for. The SEO rankings are continuing to make steady movements towards the first page of results, and it was particularly pleasing to see movements for the Brisbane keywords! On the Google Ads front, the results have been very slow due to the low monthly budget. With an increase in the monthly budget, we would be able to achieve more traffic and in turn calls. However the relevant keywords for the campaign are too expensive with the existing budget. Could you please advise if you would like to increase the budget for the coming month? Otherwise, our team can work on rebuilding the campaign to achieve a lower cpc, however we can guarantee the value of this, as we would still be very limited in the traffic we can achieve.

SEO Analysis

The month of October has been a positive month overall! We have been able to maintain out 68 achieved page #1 rankings, with 30 of these appearing in the top 3 results on that first page. It has been a huge win this month to see further improvements for the Brisbane keywords ‘roman blinds brisbane’, ‘curtains brisbane’ and ‘curtains south brisbane’. We will be utilising our off page strategy to ensure these keywords make their way closer to the first page of results through the month of November.

AdWords Analysis

The Google Ads campaign has produced a slower month than expected. We have been able to generate 35 Clicks, 2.4% CTR and 1.5k Impressions from the campaign. However, due to low budget we weren’t able to achieve a conversion through the month. Our average cpc is approximately $9 and our daily budget is at $10, meaning we are averaging just 1 click a day with the existing budget, which means we are missing a lot of opportunites. We have redirected the budget by adjusting the ad schedule, however this won’t chnage the fact that on a montly basis we would only average around 35 clicks. The plan for November if we can’t increase the budget, is to rebuild the campaign and try to achieve as low cpc as possible.

Manager

The month of September has seen a fantastic month on all fronts. We have seen an 11% increase in website traffic and it’s great to see the organic (Google search) traffic contributing to the majority of this website traffic. The SEO rankings are moving around very well towards more of those first page rankings. We will continue to push the more valuable terms towards the first page of Google’s results, as this will see more people visiting the website through the month. On the Google Ads front, the campaign has improved from the previous month, and we will now be able to track conversions much more accurately in the coming month which is great. We will continue to optimise the campaign to maximise the number of conversions achieved with the existing budget.

SEO Analysis

September has produced another great month of results! We have seen another increase in the number of terms appearing in the top 10 (first page) of results on Google, with this now sitting at 68 terms, with 34 of those actually appearing in the top 3 results on the first page. The terms ‘roman blinds indooroopilly’, ‘curtains south brisbane’ and ‘curtains brisbane’ have seen 96, 84 and 21 position jumps which is fantastic! Over the coming month, we will utilise our off page strategy to help increase the overall rankings and the more valuable terms into the first page of results.

h2>AdWords Analysis

We saw a slower start for the Google Ads campaign through August but saw a massive improvement throughout the month of Sptember! We have seen an increase in the number of Clicks (2.2%), CTR (286%) and we also managed to get a 2.1% Conversion rate which is great. For further improvements in the campaign performance, we would recommend a budget increase to at least $25/day. As this will allow the campaign to achieve a higher number of conversions. For now, the plan for October is to maximise the existing budget by structuring the campaign to bid more on lower cost keywords and make the ads more relevant to the audience.