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Andersons Window Furnishings – June 2022 Monthly Report

Jul 7, 2022

Manager

The month of June has presented itself with a variety of challenges and room for improvement. The Google Ads Campaign finished on 59 clicks, a 5.28% CTR, a $7.26 CPC and 7 conversions. As we enter July, we will focus on updating the negative keyword list to prevent unnecessary ad spend on visitors with low purchase intent .Additionally, we will optimise the ads for Curtains and Shutters by split testing new landing pages to determine which page creates the highest amount of conversions. We will also set up a new ad group called ‘Brand’ where we will add search terms that are specifically related to your brand name. These ads will appear in front of users specifically looking for ‘Andersons Window Furnishings’ and will defend against competitors advertising on your name.

In terms of SEO, there are 68 keywords ranking in the top 3 spots on the first page of Google. The keyword ‘curtain Brisbane’ is in 5th position, and ‘custom made curtains Brisbane’ is in 5th position and ‘roman blinds South Brisbane’ is ranking in 1st position. In June, we spent time optimising the focus keyword, ‘shutters Capalaba’ and we aim to see its rankings increase over the coming weeks. As we enter July, we will focus our SEO efforts on optimising the keyword ‘custom made shutters Ascot’ as it is an increasingly competitive search term that we are aiming to bring to the first page of Google search results.

SEO Analysis

  • 68 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain Brisbane’ ranking in 5th position (first page)
  • Keyword ‘curtains Brisbane’ ranking in 5th position (first page)
  • Keyword ‘custom made curtains Brisbane’ ranking in 5th position (first page)
  • Keyword ‘roman blinds South Brisbane’ ranking in 1st position (first page)
  • For the month of June, we completed an on-page optimisation with a focus on the keyword ‘shutters Capalaba’ and we expect improvement in its ranking in the coming weeks.
  • Through July, our plan is to focus our on-page optimisation on the keyword ‘custom made shutters Ascot’ as it has a fair level of competition but slipped in ranking lately. Our aim is to bring it into the first page of Google search results.

    • Google Ads Analysis

  • 59 Clicks
  • 5.28% CTR
  • $7.26 Avg. CPC
  • 7 Conversions
  • June has been challenging for Google Ads. The cost per click was $7.26, which meant that there was a higher competition for the keywords. We also noticed competitor search terms getting clicks but not converting, which resulted in wastes in the budget. Consequently, the conversions dipped by 46.15%.
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  • With that being said, the plan for July is to continue actively updating the negative keywords list to avoid low intent and competitor searches. We will also focus on further optimising the ads for Curtains and Shutters ad groups by split testing the landing pages to determine which will shorten the user journey towards conversion. This will allow us to have more accurate data by the end of the month. We will also test new responsive search ads for the same. Finally, we would like to test setting up a Brand ad group, since we have been seeing search terms especially looking for your brand but triggering different keywords.

    • Andersons Window Furnishings – May 2022 Monthly Report

    May 7, 2022

    Manager

    The month of May has presented itself with a variety of results for Website Analytics, Google Ads and SEO. In regards to website visitors, it has increased by 145% which is now a total of 1,171 visitors. As well, you now have 69 keywords ranking in the top 3 spots and 29 keywords ranking in the top 4-10 spots on the first page. Keywords such as ‘cutain brisbane’, ‘curtains brisbane’ and ‘custom made curtains brisbane’ are ranking in the top 4th, 5th and 4th position respectively. Throughout May, we focused on optimisng the keyword ‘roman blinds south brisbane’ which originally was ranking in the 13th position but is now ranking 1st. As we enter June, we will focus on optimising the keyword ‘shutters capalaba’ which is a high competition keyword and we aim to bring its ranking to #1. In regards to Google Ads, you had 106 click on your ads which is a 14% increase compared to the month before. As well, your average cost per lick was $4.23 and you finished the month on 13 conversions. Throughout June, we plan on optimsing the Curtains and Shutters ad groups by split testing the landing pages to determine what page creates the most conversions.

    SEO Analysis

  • 69 keywords ranking in top 3 (first page) results
  • 29 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 4th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 5th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 4th position (first page)
  • For the month of May, we completed an on-page optimisation with a focus on the keyword ‘roman blinds south brisbane’ which is presently ranking in 1st position (first page), up from 13th position (second page) in the previous month.
  • Through June, our plan is to focus our on-page optimisation on the keyword ‘shutters capalaba’ as it has a high level of competition and it slipped in ranking lately. Our aim is to bring it closer to the #1 position in Google search results.

    • Google Ads Analysis

  • 106 Clicks
  • 6.81% CTR
  • $4.23 Avg. CPC
  • 13 Conversions
  • April has been challenging for Google Ads. Although the conversions did not fall below ten, we got a 32.91% reduction in conversion rate this month compared to April. As a result, the cost per conversion decreased by 47.87%. This is due to a 23.53% dip in conversions.
  • However, this is not final as there can be up to 8 days difference between the ad impression and the conversion data to be reported, in which case the conversion may still increase.
  • With that being said, the plan for June is to continue actively updating the negative keywords list to avoid irrelevant, low intent and competitor searches. We will also focus on further optimising the ads for Curtains and Shutters ad groups by split testing the landing pages to determine which will shorten the user journey towards conversion. This will allow us to have more accurate data by the end of the month.