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Andersons Window Furnishings – October 2021 Monthly Report

Nov 5, 2021

Manager

Both the SEO and Google Ads campaigns have had an amazing run this October, a huge improvement from last month! The organic (SEO) channel remains to be the top performing channel, bringing in 356 organic users this month while the CPC channel brought in a large number of users as well, 193 precisely. To start off with the wins for the SEO campaign, we are excited to find an increase in the number of keywords ranking on the first page of Google, effectively increasing the average SEO ranking. At the same time, it is fantastic to see all of the targeted keywords go up from their previous rankings, with 4 of those keywords securing positions on the first page of Google search results. We aim to continue our on-page optimisation efforts to support this level of growth. For the Google Ads campaign, we record an increase in all measurable stats which is a strong indicator of campaign performance! The number of impressions, clicks, and conversions has gone up, as well as both the CTR and conversion rate. All in all, it has been a fantastic month for the campaigns, we will aim to optimise the campaign further for the coming month of November, resulting in a higher increase in conversions.

SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 26 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 8th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 8th position (first page)
  • Keyword ‘roller blinds brisbane’ ranking in 15th position (second page), up from 28h position (third page) in the previous month.
  • In October, we completed an on-page optimisation with a focus on the keyword ‘roller blinds brisbane’ and we expect further improvement in its ranking in the coming weeks.
  • Through November, our plan is to focus our on-page optimisation for the keyword ‘shutters brisbane’ as it has a significant number of average monthly searches and to further improve its ranking in Google search results.

    • Google Ads Analysis

  • 193 Clicks
  • 5.79% CTR
  • $2.33 Avg.cpc
  • 3 Conversions
  • October has shown some great stats for the month. We have seen an increase in the number of clicks by 35.92% and the average cost per click is lower by 26.58% which is really great to see. Furthermore, we have also seen improvement in CTR by 4.74% and a decrease in cost per conversion by 33.47%.
  • However, we have noted an increase in search impression share lost due to rank which means we still have room for improvement in the market competition.
  • With that being said, the plan for November is to actively update the negative keywords list to avoid irrelevant and competitor searches. We will also focus on optimizing the existing ad copy and testing some other internal settings to try attract more traffic, which can result in a higher number of conversions.

    • Andersons Window Furnishings – September 2021 Monthly Report

    Oct 7, 2021

    Manager

    There has been a variety of results for both the SEO and Google Ads campaigns this month of September. To start, there has been a slight dip in overall site traffic worth 5.5%, although the trend in these site visits remains stable throughout the month. The organic (SEO) channel remains to be the top performing channel so far with 391 organic users brought in. The CPC channel also holds a strong position as the second top performing channel with 124 users brought in. This is a considerable increase from last month’s 89 users. In relation to the SEO campaign, a drop in the average SEO ranking has been recognised due to a decrease in the number of keywords ranking in both the top 3 and top 4 to 10 positions of Google search results. We also see some downward movements with the targeted keywords, which we will address in the coming month with some on-page optimisations. For the Google Ads campaign, we are pleased to see fantastic progress on some of our stats. There has been a solid 51.3% increase in the number of impressions as well as 39.2% increase in the number of clicks. This puts our CTR at 5.5%. Our plan for the coming month of October is to lower cost per click by targeting lower competition keywords which will encourage more traffic and conversions.

    SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 9th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 9th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 11th position (second page)
  • Keyword ‘roller blinds brisbane’ ranking in 28h position (third page)
  • In September, we completed an on-page optimisation with a focus on the keyword ‘curtains brisbane’ and we expect movement in its ranking in the coming weeks.
  • Through October, our plan is to continue our on-page optimisation for the keyword ‘roller blinds brisbane’ as it has a significant number of average monthly searches and to further improve its ranking in Google search results.

    • Google Ads Analysis

  • 142 Clicks
  • 5.5% CTR
  • $3.17 Avg.cpc
  • 2 Conversions
  • September shown some great stats for the month of September. We have seen an increase in the number of clicks by 39.2% and Average cpc is lower by 24.6% which is really awesome to see.
  • However, we have noted that the CTR is lower and cost per conversion is higher for this month..
  • With that being said, the plan for September is to try some broad keywords to lower the cost per click a little more which will lead to a higher number of clicks. We will focus on getting as much traffic as possible which can result in a higher number of conversions. We would also look into optimizing the existing ad copies by changing the non-performing ones.