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Andersons Window Furnishings – August 2021 Monthly Report

Sep 6, 2021

Manager

It has been yet another successful month for both the Google Ads and SEO campaign this August. To start off, we recorded a significant improvement in overall website traffic by 33.6%. This has been fantastic to see in terms of organic and CPC traffic as we see these channels drive more users for the month. The organic (SEO) channel remains to be the top performing channel, bringing in 452 organic users from last month’s 311. At the same time, we see growth in the CPC channel as it brought in 89 users from last month’s 58. For the SEO keyword rankings, we are pleased to see an increase in the average SEO ranking as the number of keywords ranking in the top 3 positions increase. It is also fantastic to see steady movement among the targeted keywords this month. For the Google Ads campaign, there has been a 29.6% increase in impressions and a 29.1% increase in the total number of clicks. This puts the CTR at a steady 6%. Our focus for the coming month of September is to gain more conversions by running the campaign over a restricted ad schedule of 5 days, this is in order to show ads during optimal times/days of the week.

SEO Analysis

  • 68 keywords ranking in top 3 (first page) results
  • 20 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 4th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘roller blinds brisbane’ ranking in 26th position (third page)
  • Through September, our focus will continue on the on-page optimisation for the keyword ‘curtains brisbane’ to further improve its ranking in Google search results.

    • Google Ads Analysis

  • 102 Clicks
  • 6.0% CTR
  • $4.20 Avg.cpc
  • August has been successful for the Google ads campaign. We were able to increase the clicks by 29.1% and impressions 29.6%.
  • However, we are still having problems with the inconsistency of conversions due to the fact that we are just averaging 3 – 4 clicks a day which limits us from getting those conversions consistently as by the time a potential conversion is searching, our budget is already expended. By restricting ad schedule we are doing our best to squeeze additional value out of each dollar.
  • According to Google’s prediction, if we can run the campaign at least 5 days a week with a $30 daily budget, the campaign will have a better chance in getting those conversions. If the budget is fixed at this level, we will try to utilize other bidding strategies which might help the campaign’s performance by squeaking additional value out.

    • Andersons Window Furnishings – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    The month of July has produced a strong set of results for the campaigns. It has been an especially impressive month for the SEO campaign. To start, there has been a small increase in overall website traffic for the month amounting to 1.6%. This increase can be observed in the organic channel, however the number of users from the channel has unfortunately decreased slightly. On to the specifics of the SEO campaign, there is a slight dip in the average SEO ranking. This is due to four keywords that dropped down from the top 3 to the top 4 to 10 positions of Google search results. Nevertheless, all of these keywords can still be found on the first page of results. In targeted keywords, we note positive movements for the different focus keywords. It is particularly pleasing to find the majority of these keywords secure their positions on the first page of Google. We will continue our on-page optimisations to improve these rankings and organic traffic to the site. For the Google Ads campaign, there has unfortunately been a number of dips in campaign statistics. We attribute this trend along with the lack of conversions to the cost per conversion. We recommend a course of action in order to resolve this issue, particularly increasing the budget while the traffic is at a high. On our end, we will be replacing some of the more expensive keywords for the coming month of August.

    SEO Analysis

  • 63 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 5th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 6th position (first page)
  • Keyword ‘roller blinds brisbane’ ranking in 18th position (second page)
  • In July, an off page link or an editorial spot has been secured and can be viewed here: https://www.residencestyle.com/what-are-the-benefits-of-roller-blinds/.
  • Through August, our focus will continue on the on-page optimisations to further improve the ranking in Google search results for key Brisbane keywords.

    • Google Ads Analysis

  • 79 Clicks
  • 6.0% CTR
  • $5.98
  • July has been a consistent month for the Google Ads campaign and we are pleased to see significant improvements with the amount of traffic that the campaign is generating.
  • However, we have noted that the conversions are inconsistent with the campaign in the past couple of months and the increase in cost per conversion is also a factor.
  • With that being said, we will further investigate the current target keywords to ensure we are continuing to target keywords that are highly relevant without sacrificing too much of the monthly budget. With this approach, we will be aiming to see an increase in traffic and in turn conversions for the month.