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Andersons Window Furnishings – June 2021 Monthly Report

Jul 7, 2021

Manager

We are pleased to see a promising set of results for both the SEO and Google Ads campaigns this month of June. Although there are a few dips in website data and the SEO campaign, the data collected for the month have been generally positive and show noticeable growth. Unfortunately, there has been a slight dip in overall website traffic worth 5.9%. This can be attributed to the drop of users coming in from the organic (SEO) channel. However, it is interesting to note that the number of users from the CPC channel has actually increased for the month. In terms of keyword rankings, there has also been a decrease in the overall SEO ranking which likely led to the dip in organic website traffic. This is due to a number of keywords that have dropped down from the first page of Google search results. Nevertheless, it has been positive to find most of the focus keywords remain secure on the first page of Google. In fact, it is a win for the SEO campaign as keyword ‘roller blinds brisbane’ moved up from the 37th position to the 16th position. This is especially pleasing because of the significant monthly search volume for this specific keyword. For Google Ads, there has been impressive growth in the number of clicks, conversions, and conversion rate this month. The current click through rate of 6.8% is also a positive indication of a thriving campaign. We aim to improve the consistency of conversions throughout the month by utilising different bidding strategies.

SEO Analysis

  • 67 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ ranking in 9th position (first page)
  • Keyword ‘curtains brisbane’ ranking in 7th position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 4th position (first page)
  • Keyword ‘roller blinds brisbane’ rose to 16th position (second page)
  • Through July, our focus will continue on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ which further rose to 16th position from 37th position the previous month. There is significant monthly search volume for this keyword. By optimising this keyword, we hope to further improve the ranking in Google search results.

    • Google Ads Analysis

  • 3 Conversion
  • 109 Clicks
  • 6.8% CTR
  • 2.8% Conversion rate
  • June has been a successful month for the Google Ads campaign. Since the change in the landing page, we managed to increase the overall traffic by 26.7%. We have also tripled the conversions and conversions rate from the previous month which is fantastic to see.
  • However, the campaign still has room for improvement as we have noted an inconsistency in the conversions particularly during the early weeks of June.
  • With that being said, the plan for the month of July is to run the same structure of the campaign but instead to utilise different bidding strategies to achieve high quality conversions in a consistent manner. We would also look into changing the non-performing ad copies as this can assist with the goal of improving the conversion rate as well.

    • Andersons Window Furnishings – May 2021 Monthly Report

    Jun 9, 2021

    Manager

    The results produced for the month of May have been generally positive, but the majority of wins can be attributed to the SEO campaign this month. For the Google Ads campaign, we are urged to improve certain performance metrics, especially in conversions. To start, we are pleased to see a significant 28.5% increase in overall website traffic for the month. We are optimistic that this will continue to go higher for the coming months based on the trend of site visits so far. The increase in traffic can be attributed to both the organic (SEO) and CPC channels. It is fantastic to see the organic channel continue to be the top-performing channel for the website. There has also been a massive improvement in the average SEO rankings caused by the increase in keywords ranking in the top 3 positions of Google search results. We are also particularly excited with some of the targeted keywords as they inch closer to the top 1 position of Google. For the Google Ads campaign, there has unfortunately been a drop in conversions, CTR, and conversion rate. On a more positive note, there has been a 10.3% increase in the number of clicks as well as a positive 17.4% decrease in cost per conversion. We aim to utilise other bidding strategies to get more conversions while keeping the cost low. We will also be structuring the campaign for a higher CTR this coming month of June.

    SEO Analysis

  • 70 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘curtain brisbane’ climbed to 4th position (first page)
  • Keyword ‘curtains brisbane’ jumped to 2nd position (first page)
  • Keyword ‘custom made curtains brisbane’ ranking in 3rd position (first page)
  • Keyword ‘roller blinds brisbane’ rose to 37th position (fourth page)
  • Our optimisation strategies have resulted in improvements for various focus keywords like ‘curtain brisbane’ which jumped to 4th position from 9th the previous month. Keyword ‘curtains brisbane’ also climbed to 2nd position from 8th the previous month.
  • Through June, our focus will continue on the on-page optimisations with a focus on the keyword ‘roller blinds brisbane’ which also improved to 37th position from 79th the previous month. There is significant monthly search volume for this keyword. By optimising this keyword, we hope to further improve the ranking in Google search results.

    • Google Ads Analysis

  • 1 Conversion
  • 86 Clicks
  • 5.3% CTR
  • 1.2% Conversion rate
  • May has been a steady month for the Google Ads campaign, however we have identified areas for improvement. We managed to increase the overall traffic and impressions along with a lower cost per click this month which was pleasing to see.
  • However, we have also noted that the number of conversions are lower compared to the previous month along with the conversions rate.
  • With that being said, our plan for the month of June is to structure the campaign to achieve a better CTR. We would also look into utilising alternative bidding strategies to help achieve consistency in the conversions, therefore increasing the conversion rate and lowering down the cost for each conversion.