Manager Analysis
In August, the SEO campaign yielded promising results, with 33 keywords securing the top 3 positions on the first page of Google search results. Additionally, 17 keywords ranked within the top 4-10 positions on the first page. Notable keyword achievements included ‘dentist Ingleburn’ at the 3rd position, ‘dentist Macquarie Fields’ at 5th, ‘children’s dentist Denham Court’ at 4th, and ‘dentist Minto’ at an impressive 4th position, a significant climb from the 8th position in the previous month. However, ‘dentist Leumeah’ ranked 14th on the second page.
The focus of the August SEO campaign was on off-page optimisation, primarily through the creation and distribution of press releases. This strategy aimed to enhance brand visibility, recognition, drive website traffic, and bolster domain authority. It’s important to note that Google rolled out a core algorithm update in August, potentially impacting search rankings and organic traffic. Consequently, the team closely monitored site metrics and are prepared to implement necessary adjustments to align with the update’s implications.
As the campaign progresses into September, the SEO efforts will centre on the on-page optimisation of the keyword ‘dentist Edmondson Park,’ which faces medium to high competition and exhibits significant monthly searches. The goal remains to strengthen the competitive edge for this keyword and bring it closer to the #1 position in Google search results.
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