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Manager Analysis

February finished with steady results for both SEO and website analytics. The average session duration increased by 11.8%, which is now a total of 1 minute and 33 seconds. This data indicates that users are now spending more time navigating the website compared to the month before. Regarding website traffic, 102 users visited the website as a result of SEO and 86 of those users were spending on average, 2 minutes and 40 seconds on the website. In terms of SEO, there are 22 keywords ranking in the top 3 spots and 18 keywords ranking in the top 4-10 spots on the first page of Google Search. Specifically, keywords such as ‘dentist Ingleburn’ and ‘dentist Macquarie Fields’ are ranking 3rd and 7th respectively. The focus throughout February was to conduct off-page optimisation efforts such as building links and citations which will improve the website’s overall ranking in Google. However, in March, the focus will be to optimise the keyword ‘dentist Leumeah’ and improve its rankings as it has a significant amount of traffic.

SEO Analysis

  • 22 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Ingleburn’ is ranking in 3rd position (first page).
  • Keyword ‘dentist Minto’ is ranking in 11th position (second page).
  • Keyword ‘dentist Macquarie Fields’ is ranking in 5th position (first page).
  • Keyword ‘childrens dentist Denham Court’ is ranking in 7th position (first page).
  • In February, the SEO campaign focused on off-page optimisation using a local citation strategy to improve the site’s Google presence and ranking in the local search results.
  • Through March, the SEO on-page optimisation will focus on the keyword ‘dentist Leumeah’ as it has a significant level of competition and monthly search volume. The goal is to bring it onto the first page of Google search results.