Manager
March does see some mixed results for the SEO campaign, although we do note many positives! Site traffic did go down by 18.3%, with 291 in total this month. But we did see a majority arrive through organic (SEO) channels – 152 in total, with 143 of them new! The overall trend was moderate, but there was a notable spike on the 15th of March. More pleasingly, average session duration again increased, meaning our content continues to be relevant to users. In terms of SEO, the site’s average rank saw a 4.4% rise – very optimistic. We’ve also retained a majority of our keywords on the first page of Google search results. March saw us perform optimisations on the ‘dentist macquarie fields’ target keyword, which currently ranks 9th. In April, we will focus our efforts to rank for ‘kids dentist’ keywords in primary locations, particularly for ‘childrens dentist macquarie fields’. We aim to bring the keyword closer to the top 10 spots.
SEO Analysis
- 29 keywords ranking in top 3 (first page) results
- 24 keywords ranking in top 4-10 (first page) results
- Keyword ‘dentist ingleburn’ is ranking in 2nd position (first page)
- Keyword ‘dentist minto’ is ranking in 7th position (first page)
- In March, we focused on-page optimisation on the keyword ‘dentist macquarie fields’ which is in 9th position (first page).
- For April, we will focus our on-page strategies on keyword ‘childrens dentist macquarie fields’ as part of our efforts to rank for ‘kids dentist’ in primary locations like Macquarie Fields. Our goal is to bring the keyword closer to the first page of Google results.
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