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Andrew Baderski Dental – July 2022 Monthly Report

Aug 5, 2022

Manager

July again brought mixed results for the campaign. User traffic dipped, although by a smaller margin of 5.5%. The month also ended with a spike of 19 users on 30 July, and we hope to sustain that level of engagement. More favourably, organic search users continue to make up a majority of site visits, accounting for 52.4% of traffic. They also still spend a significant amount of time on the website. The site’s average SEO rank saw a small but welcome recovery, going up by 1.0% to sit at 5.0 overall. We also saw more keywords move to the first page of Google search results. In July, our on-page optimisations focused on the ‘childrens dentist Macquarie Links’ target keyword, which is presently unranked. We expect its ranking to improve in the coming weeks. In August, we will switch to off-page strategies to boost organic search rankings and improve website authority.

SEO Analysis

  • 31 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Ingleburn’ is ranking in 1st position (first page).
  • Keyword ‘dentist Minto’ is ranking in 7th position (first page).
  • Keyword ‘dentist Macquarie Fields’ is ranking in 7th position (first page).
  • Keyword ‘childrens dentist Denham Court’ is ranking in 5th position (first page).
  • In July, we focused our on-page optimisation on the keyword ‘childrens dentist Macquarie Links’ and we expect improvement in its ranking in the coming weeks.
  • Through August, our plan is to focus on off-page optimisation strategy. We aim to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • Andrew Baderski Dental – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    We saw ups and downs for the campaign throughout June. User traffic did not continue the positive trend from last month, dipping by 22.7%. Still, there was a large spike in traffic on 04 June – 38 users visited the site, with 37 of them new! There was also a slight drop in organic traffic, but SEO users still make up a majority of site visitors. Moreover, organic searchers continue to spend significant time on the website. We again saw a marginal drop in the site’s average SEO ranking, but it still remains high at 5.6 overall. There are also more keywords in the top 3 spots of Google search results. In June, our on-page optimisations focused on the ‘dentist Denham Court’ target keyword, which now ranks 8th, on Google’s first page. In July, we will refocus on the ‘childrens dentist Macquarie Links’ to return it to the top 10 spots.

    SEO Analysis

  • 27 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Ingleburn’ is ranking in 2nd position (first page)
  • Keyword ‘dentist Minto’ is ranking in 8th position (first page)
  • Keyword ‘dentist Macquarie Fields’ is ranking in 9th position (first page)
  • Keyword ‘childrens dentist Denham Court’ is now in 5th position (first page), up from being an unranked keyword prior to optimisation in May.
  • In June, we focused our on-page optimisation on the keyword ‘dentist Denham Court’ which is 8th position (first page).
  • For July, we will focus our on-page strategies on keyword ‘childrens dentist Macquarie Links’ as it has slipped in ranking lately and as part of our efforts to rank in primary locations like Macquarie Links. Our goal is to bring the keyword back to the first page of Google search results.