Manager

The SEO campaign for the month of February has seen tremendous growth in site traffic as well as notable wins for keyword rankings. User site traffic is up by 14.5% this month to 356 users, with 208 users coming from the organic search channel. We’re also pleased to see that the average time spent by each user has increased massively this month by 75.6%, resulting in an average session duration of 1 minute and 31 seconds. It’s interesting to note the spike in site traffic on Feb. 21, where user site visits were at their highest for the month. As for keyword rankings, the number of keywords joining the top 3 positions of search results took a slight dip this month which resulted in a total of 31 keywords. Meanwhile, the number of keywords joining the top 4-10 positions increased by 5 keywords, which resulted in a total of 29 keywords. We’re seeing strong first page rankings for this month’s keywords, with ‘dentist ingleburn’ again securing the top 2 position and keyword ‘dentist minto’ ranking in the 7th position of first page results. The keyword ‘dentist macquarie links’ jumps up 3 places this month to 11th position from last month’s 14th position after on-page optimisations were completed for this keyword in February. We plan to focus our optimisation efforts on boosting the keyword ‘orthodontics prestons’ with on-page strategies through the month of March to bring it closer to the top positions of first page results.

SEO Analysis

Manager

March does see some mixed results for the SEO campaign, although we do note many positives! Site traffic did go down by 18.3%, with 291 in total this month. But we did see a majority arrive through organic (SEO) channels – 152 in total, with 143 of them new! The overall trend was moderate, but there was a notable spike on the 15th of March. More pleasingly, average session duration again increased, meaning our content continues to be relevant to users. In terms of SEO, the site’s average rank saw a 4.4% rise – very optimistic. We’ve also retained a majority of our keywords on the first page of Google search results. March saw us perform optimisations on the ‘dentist macquarie fields’ target keyword, which currently ranks 9th. In April, we will focus our efforts to rank for ‘kids dentist’ keywords in primary locations, particularly for ‘childrens dentist macquarie fields’. We aim to bring the keyword closer to the top 10 spots.

SEO Analysis

• 29 keywords ranking in top 3 (first page) results
• 24 keywords ranking in top 4-10 (first page) results
• Keyword ‘dentist ingleburn’ is ranking in 2nd position (first page)
• Keyword ‘dentist minto’ is ranking in 7th position (first page)
• In March, we focused on-page optimisation on the keyword ‘dentist macquarie fields’ which is in 9th position (first page).
• For April, we will focus our on-page strategies on keyword ‘childrens dentist macquarie fields’ as part of our efforts to rank for ‘kids dentist’ in primary locations like Macquarie Fields. Our goal is to bring the keyword closer to the first page of Google results.