Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

November continues to see mixed performances for the website and SEO rankings. There has been an increase in user traffic on the site by 7.4%, with a spike early in the month which is pleasing to see. The overall traffic has dropped since then, but with a slightly upward trend towards the end of November which shows potential for the month of December. The SEO rankings have seen fluctuations this month, with a 4.6% dip in the average rank. Two of our focus keywords have dropped slightly from their top 3 rankings, and there are a further 16 keywords maintained on the first page of Google’s results. This December, we will continue be using our off-page link building strategy to see the rankings for Minto keywords move closer to the top 3 spots in search results and see the fluctuations from this month bounce back up.

SEO Analysis