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Andrew Baderski Dental – October 2020 Monthly Report

Manager

October has seen mixed results for the website, with an uptick in the average SEO rank but a downward trend in website statistics. User visits have fallen slightly since September, but the number of users arriving from organic (SEO) searches has remained steady, which is a positive note! The page loading time has been recurring slower than expected. Further investigations and revisiting optimisations in the coming month should see this load time improve slightly. With further optimisations, we also aim to recover from the dip in website traffic. There has also been an increase in the average SEO rank, while keyword rankings in the top 3 and top 4 to 10 rankings have remained steady since September. Currently, there are 49 keywords in the top 3 of the first results page, and 15 more in the top 4 to 10 results. The aim now for November is to use off-page optimisations to boost the Minto keywords closer to the top 3 rankings on the first page of search results.

SEO Analysis

  • 49 keywords ranking in top 3 (first page) results
  • 15 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist ingleburn’ ranking in 3rd position (first page)
  • Keyword ‘dentist minto’ ranking in 10th position (first page)
  • Keyword ‘dentist macquarie fields’ ranking in 10th position (first page)
  • Off-page strategy will be used through November to see the Minto rankings shift closer to the top 3 positions on the first page of results
  • Andrew Baderski Dental – August 2020 Monthly Report

    Manager

    The results for the month of August have been generally positive with the need for slight adjustments and improvements for the coming month. It is concerning to see another small drop in website traffic this month worth 7.5%. Our organic (Google search results) channel is still the top channel bringing in site visitors, a positive note for the SEO campaign. We were able to see an increase in our overall SEO keyword rankings as we have boosted the number of keywords we have in the top 3 positions from 44 to 49 keywords, this has been a massive win and something we expect the website traffic to reflect in the coming month of September. Our targeted keywords are performing consistently as they are still well secured in their previous page rankings. As keyword ‘dentisto minto’ dropped two ranks, we are pleased to see keyword ‘dentist macquarie fields’ rank 11th from last month’s 19th position. We aim to solidify all of the targeted keywords on the first page of Google for the coming month of September. We will be utilising on-page optimisations, concentrating on pushing our targeted keywords higher up on the first page of Google’s results.

    SEO Analysis

  • 49 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist ingleburn’ ranking in 2nd position (first page)
  • Keyword ‘dentist minto’ ranking in 13th position (second page)
  • Keyword ‘dentist macquarie fields’ ranking in 11th position (second page)
  • On-page optimisations will be used in September to see the rankings for all the targeted keywords secure positions on first page of results