Manager
The month of April has produced strong and stable results for the SEO campaign with a point of improvement lying in website data as we note a 15.7% decrease in overall website traffic for the month. Although the organic (SEO) channel remains to be the top-performing channel for the site, the number of organic visitors has dropped from 132 to 102 this April. For keyword rankings, there has been a minimal dip in average SEO rankings caused by one keyword falling from the top 3 positions of Google and likely attributing to the dip in website traffic. In spite of this, the below listed focus keywords have performed very well as they secure rankings higher up on the first page of organic search results. For the coming month of May, we will continue with on-page optimisations to boost other valuable focus keywords and address the recent dip in the top 3 position ranking to in turn see the website traffic bounce back up.
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