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The month of April has produced strong and stable results for the SEO campaign with a point of improvement lying in website data as we note a 15.7% decrease in overall website traffic for the month. Although the organic (SEO) channel remains to be the top-performing channel for the site, the number of organic visitors has dropped from 132 to 102 this April. For keyword rankings, there has been a minimal dip in average SEO rankings caused by one keyword falling from the top 3 positions of Google and likely attributing to the dip in website traffic. In spite of this, the below listed focus keywords have performed very well as they secure rankings higher up on the first page of organic search results. For the coming month of May, we will continue with on-page optimisations to boost other valuable focus keywords and address the recent dip in the top 3 position ranking to in turn see the website traffic bounce back up.

SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘quantity surveyor ballina’ ranking in 2nd position (first page)
  • Keyword ‘quantity surveyor tweed heads’ ranking in 2nd position (first page)
  • Keyword ‘buyers agent byron bay’ ranking in 4th position (first page)
  • Keyword ‘property buyers byron bay’ ranking in 4th position (first page)
  • For the month of April, we have generally maintained rankings for these keywords through our on-page strategies.
  • On-page optimisations will continue through the month of May to boost the keyword ‘buyers agent brunswick heads’ from it’s current 25th position ranking, closer to the first page of results as there is valuable search volume for this keyword on a monthly basis.