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Asset Advisory Property Consultants – August 2023 Monthly Report

by | Sep 7, 2023 | Asset Advisory Property Consultants

Manager Analysis

In August, the SEO campaign demonstrated significant progress, with 31 keywords securing the top 3 positions on the first page of Google search results, and an additional 14 keywords ranking within the top 4-10 positions on the first page. Notable keyword achievements included ‘property buyers Clarence Valley’ and ‘quantity surveyor Tweed Heads,’ both occupying the coveted 1st position on the first page. ‘Buyers agent Brunswick Heads’ and ‘buyers agent Lismore’ secured the 2nd position, while ‘quantity surveyor Ballina’ claimed the 3rd spot. ‘Property buyers Byron Bay’ also performed well, ranking 5th on the first page.

The primary focus of the SEO campaign was off-page optimisation, which involved leveraging social foundations and strategies. This approach aimed to enhance the website’s visibility, reputation, and online presence by fostering brand recognition across significant social platforms. It’s worth noting that Google implemented a core algorithm update in August, potentially impacting search rankings and organic traffic. Consequently, the team diligently monitored site metrics and remained prepared to make necessary adjustments to align with the implications of the update.

As the campaign progresses into September, the SEO efforts will centre on the on-page optimisation of the keyword ‘buyers agent Tweed Heads,’ given its high competition, substantial monthly search volume, and room for improvement in rankings. The goal remains to elevate this keyword closer to the first page of Google search results.

SEO Analysis

  • 31 keywords ranking in top 3 (first page) results
  • 14 keywords ranking in top 4-10 (first page) results
  • Keyword ‘property buyers Clarence Valley’ ranking in 1st position (first page)l
  • Keyword ‘quantity surveyor Tweed Heads’ ranking in 1st position (first page)
  • Keyword ‘buyers agent Brunswick Heads’ is ranking in 2nd position (first page)
  • Keyword ‘buyers agent Lismore’ ranking in 2nd position (first page)
  • Keyword ‘quantity surveyor Ballina’ ranking in 3rd position (first page)
  • Keyword ‘property buyers Byron Bay’ ranking in 5th position (first page)
  • In August, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through the month of September, the SEO on-page optimisation will focus on the keyword ‘buyers agent Tweed Heads’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.