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The month of January has produced mixed results as we see a decline in the overall website performance while the SEO rankings have actually improved. There has been a slight decrease in website traffic amounting to 9.2% and a similar dip in the number of users coming in from the organic (SEO) channel. On the other hand, we were able to move upwards from the average ranking despite the heavy fluctuations experienced in keyword rankings this January. The growth in the SEO rankings can be attributed to the increase in keywords ranking in the top 3 positions and the solid number of keywords in the top 4 to 10 positions. We are more than excited to see the targeted keywords establish a stronger presence in Google search results as keywords ‘quantity surveyor ballina’ and ‘quantity surveyor tweed heads’ secure their positions within the top 3 rankings. We aim to move the focus keywords closer to the top 1 position and solidify all of the targeted keywords within the top 3 rankings this February. With this approach, we do also expect the website traffic to increase in the coming month.

SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘quantity surveyor ballina’ ranking in 3rd position (first page)
  • Keyword ‘quantity surveyor tweed heads’ ranking in 2nd position (first page)
  • Keyword ‘buyers agent byron bay’ ranking in 4th position (first page)
  • Keyword ‘property buyers byron bay’ ranking in 4th position (first page)
  • On-page optimisations will be completed through February to see a boost in the ranking for the ‘property buyers byron bay’ keyword