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In September, website analytics and keyword rankings both saw improvements. Website traffic increased by 18% and average session duration saw a major increase of 32%, which clearly indicates that customers are spending more time engaging with the website. In regards to keyword rankings, 31 keywords were ranking in the top 3 spots and 20 keywords were ranking in the top 4-10 spots on the first page of Google Search. Specifically, keywords such as
‘property buyers Clarence Valley’, ‘quantity surveyor Tweed Heads’ and ‘quantity surveyor Ballina’ were ranked 1st, 2nd and 3rd respectively. In regards to optimisation tactics, September focused on off-page strategies which aimed to improve the website’s relevancy and rankings. In October, the focus will be to optimise the keyword ‘property valuers Lismore’ as it is a competitive keyword with a significant amount of traffic.
SEO Analysis
31 keywords ranking in top 3 (first page) results
20 keywords ranking in top 4-10 (first page) results
Keyword ‘quantity surveyor Ballina’ ranking in 3rd position (first page)
Keyword ‘quantity surveyor Tweed Heads’ ranking in 2nd position (first page)
Keyword ‘buyers agent Byron Bay’ ranking in 7th position (first page)
Keyword ‘property buyers Byron Bay’ ranking in 8th position (first page)
Keyword ‘buyers agent Brunswick Heads’ ranking in 4th position (first page)
Keyword ‘property buyers Clarence Valley’ ranking in 1st position (first page)l
In September, the SEO campaign focused on off-page optimisation strategies with the goal of improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
Through October, the SEO on-page optimisation will focus on the keyword ‘property valuers Lismore’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.
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