Manager Analysis

In September, the SEO campaign saw significant progress. A total of 33 keywords successfully secured a coveted spot in the top 3 search results on the first page of search engines, while 15 additional keywords secured positions within the top 4-10 results, reaffirming the website’s strong online presence.

Noteworthy achievements include the keywords ‘property buyers Tweed Heads’ and ‘property buyers Clarence Valley,’ both securing the top position on the first page. Additionally, ‘quantity surveyor Lismore’ and ‘quantity surveyor Tweed Heads’ performed admirably, ranking in the 2nd position. ‘Buyers agent Brunswick Heads,’ ‘buyers agent Lismore,’ and ‘quantity surveyor Ballina’ also achieved commendable rankings in the 3rd position.

Throughout September, on-page optimisation efforts were concentrated on ‘buyers agent Tweed Heads,’ with expectations for improved rankings in the following weeks. Looking ahead to October, the campaign’s focus will shift to off-page optimisation through the creation and distribution of press releases. This strategic move aims to enhance brand visibility, drive website traffic, and bolster domain authority, further solidifying the client’s online presence.

SEO Analysis

• 33 keywords ranking in top 3 (first page) results
• 15 keywords ranking in top 4-10 (first page) results
• Keyword ‘property buyers Tweed Heads’ ranking in 1st position (first page)l
• Keyword ‘property buyers Clarence Valley’ ranking in 1st position (first page)l
• Keyword ‘quantity surveyor Lismore’ ranking in 2nd position (first page)l
• Keyword ‘quantity surveyor Tweed Heads’ ranking in 2nd position (first page)
• Keyword ‘buyers agent Brunswick Heads’ is ranking in 3rd position (first page)
• Keyword ‘buyers agent Lismore’ ranking in 3rd position (first page)
• Keyword ‘quantity surveyor Ballina’ ranking in 3rd position (first page)
• Keyword ‘property buyers Byron Bay’ ranking in 5th position (first page)
• In September, on-page optimisation focused on the keyword ‘buyers agent Tweed Heads’. Its ranking can be expected to improve in the upcoming weeks.
• Through the month of October, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

Manager Analysis

In August, the SEO campaign demonstrated significant progress, with 31 keywords securing the top 3 positions on the first page of Google search results, and an additional 14 keywords ranking within the top 4-10 positions on the first page. Notable keyword achievements included ‘property buyers Clarence Valley’ and ‘quantity surveyor Tweed Heads,’ both occupying the coveted 1st position on the first page. ‘Buyers agent Brunswick Heads’ and ‘buyers agent Lismore’ secured the 2nd position, while ‘quantity surveyor Ballina’ claimed the 3rd spot. ‘Property buyers Byron Bay’ also performed well, ranking 5th on the first page.

The primary focus of the SEO campaign was off-page optimisation, which involved leveraging social foundations and strategies. This approach aimed to enhance the website’s visibility, reputation, and online presence by fostering brand recognition across significant social platforms. It’s worth noting that Google implemented a core algorithm update in August, potentially impacting search rankings and organic traffic. Consequently, the team diligently monitored site metrics and remained prepared to make necessary adjustments to align with the implications of the update.

As the campaign progresses into September, the SEO efforts will centre on the on-page optimisation of the keyword ‘buyers agent Tweed Heads,’ given its high competition, substantial monthly search volume, and room for improvement in rankings. The goal remains to elevate this keyword closer to the first page of Google search results.

SEO Analysis