SEO Analysis

Google Ads

• 36.59 Google Ads Conversions
• $19.97 Cost Per Conversion
• 334 Google Ads Clicks
• $2.19 Avg. CPC
• It has been another strong month of December for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 22 to 36.59 which consequently resulted in a lower Cost/Conv of $19.97 from previously costing $29.94 in December. Additionally, the avg. CPC has also decreased to $2.19 from previously costing $2.14. This was achieved by making continuous keyword bidding strategy testing and out of the campaigns within the set daily budget.
• As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation. /li>
• The main opportunity for this month is to test out Broad Match Keywords from Phrase Match within the Generic campaign to help with the low search volumes and see what traffic/data we can further acquire.

SEO Analysis

• 45 keywords ranking in top 3 (first page) results
• 27 keywords ranking in top 4-10 (first page) results
• Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
• Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
• Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
• Keyword ‘holiday car rental Nambour’ is ranking in the 2nd position (first page).
• Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page).
• In December, the SEO campaign focused on the creation and distribution of press releases as part of off-page optimisation to help increase brand visibility and recognition, ramp up domain authority, and drive website traffic.
• Through the month of January, the SEO campaign will prioritise the creation of new content and SEO location pages for ‘hire a camper van’ to gain more relevance and authority for this service keyword in the target locations.

Google Ads

• 22 Google Ads Conversions
• $29.94 Cost Per Conversion
• 272 Google Ads Clicks
• $2.42 Avg. CPC
• It has been another strong month of December for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 16 to 22 which consequently resulted in a lower Cost/Conv of $29.64 from previously costing $46.95 in November. Additionally, the avg. CPC has also decreased to $2.42 from previously costing $3.18. This was achieved by optimising our keyword list, ensuring we are only bidding on relevant, high-quality keywords.
• As part of our regular optimisation strategy, we will be identifying the ad groups, or keywords that have performed exceptionally well and allocate more budget to capitalise on these high-performing elements.
• As a reminder, we would still need to complete advertiser verification in the account to avoid our ads being paused in the coming months. After verification, we will be able to add logos to new and existing Search campaigns. Using logos could make our Search ads more effective.