Aussie Bargain Car Rentals – April 2023 Monthly Report

Manager Analysis

In April, the Google Ads campaign generated 33 conversions, which is an increase from 25 in March. Nine of the conversions were booking requests, five were quote requests, and the remaining conversions were from calls. The campaign had a 14.30% click-through rate and an average cost per click of $2.22. The conversion rate was 9.76%. To optimise the campaign, the team added irrelevant and competitor search term variations to the negative keywords list. Moving forward, the team plans to continue updating the negative keywords list to avoid irrelevant and low-intent searches. Finally, we will initiate the Advertiser Verification process to gain additional features such as displaying the business name.

For SEO, the website performed well with a total of 39 keywords ranking in the top 1-3 spots and 34 keywords in the top 4-10 results on the first page of Google. The website has achieved a significant milestone as 4 important keywords such as ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ ‘family car rentals Nambour Railway Station,’ and ‘family car rentals Sunshine Coast’ ranked in the 1st position on the first page of Google. Additionally, the keyword ‘bargain car rental Sunshine Coast’ ranked in the 5th position on the first page. The SEO campaign focused on off-page optimisation to improve the website’s reputation and presence in Google by using social foundations and strategies. The SEO team’s plan for May is to focus on the keyword ‘rent a car Sunshine Coast’ and perform on-page optimisation since it has medium to high levels of competition and monthly search volume. The aim is to improve the keyword’s ranking to bring it closer to the first page of Google search results.

SEO Analysis

39 keywords ranking in top 3 (first page) results

34 keywords ranking in top 4-10 (first page) results

Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).

Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).

Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 5th position (first page).

In April, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s reputation and presence in Google.

For May, the SEO on-page optimisation will focus on the keyword ‘rent a car Sunshine Coast’ as it has a medium to high levels of competition and monthly search volume. The goal is to bring it closer to the first page of Google search results.

Google Ads

33 Conversion

338 Clicks

14.30% CTR

$2.22 Avg. CPC

9.76% Conversion Rate

April has seen an upward trend for Google Ads, from 25 in March to 33 this month. Nine of the total conversions were successful Booking Requests for the service, 5 from requests for a quote, and the rest were from calls.

As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.

With that being said, the plan for May is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads. Finally, we will initiate the Advertiser Verification to gain additional features such as a Business Name display.