Manager Analysis
It’s been an excellent month for the SEO and Google Ads campaigns this January with limited challenges. User traffic again started slowly but picked up in the middle of the month, and the total number of site visitors increased by 142.7%. Of those users, more than half arrived through organic search (SEO). In terms of SEO performance, the campaign has 38 keywords in the top 3 spots of Google search results – the key positions in organic searches. For the Google Ads campaign, metrics were on an upward trend. The campaign received 24 conversions, up a massive 500% from the previous month. The SEO campaign started in January and showed good results in terms of important keywords ranking. January was also a strong month for the Google Ads campaign with a significant increase in conversions (24 compared to 4 in December). The leads came from different sources such as calls, quotes, and bookings. The cost per click was also low despite the competitive car rental market in the area. However, competitor search terms still triggered the ads and consumed some of the budget, which led to adding competitor search terms to the negative keywords list. For February, the SEO campaign aims to enhance rankings for critical keywords through the creation of additional content pages. The objective is to advance their position in Google search results and encourage customer engagement on the website. The plan for February in terms of Google Ads is to continue updating the negative keywords list, refine keywords and ads to match evolving search trends, and aim to increase ROI for the business
SEO Analysis
Solid rankings for the vital keywords can be observed as the SEO campaign kicked off in January.
38 keywords ranking in top 3 (first page) results
Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
Keyword ‘family car rentals Sunshine Coast’ is ranking in the 2nd position (first page).
Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (second page).
In February, the SEO campaign will focus on creating more content pages for vital keywords. The goal is to boost their rankings and, ultimately, bring them closer to the first page of Google search results and improve customer actions on the site.
Google Ads
24 Conversion
371 Clicks
11.24% CTR
$2.02 Avg. CPC
6.47% Conversion Rate
January has been awesome for Google Ads. The campaign gained an astonishing 24 conversions compared to 4 in December, which is a really great improvement to see. The leads came from different means such as calls, requests to quote, and requests for bookings. The cost per click is also low despite the tight competition in the car rental niche in the area.
However, the campaign still saw many instances of competitor search terms triggering the ads and consuming some of the budgets.
For January, we added competitor search term variations in the negative keywords list.
With that being said, the plan for February is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads so these can match the evolving search trends, move closer to conversion and generate ROI for the business.
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