SEO Analysis
46 keywords ranking in top 3 (first page) results
28 keywords ranking in top 4-10 (first page) results
Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page).
In January, the SEO campaign focused on creating new content and SEO location pages for ‘hire a camper van’ to gain more relevance and authority for this service keyword in the target locations.
Through the month of February, the SEO campaign will focus on off-page optimisation strategies using map embeds from Google Maps which can serve as high-quality outbound links, potentially enhancing the site’s overall authority and reliability.
Google Ads
- 36.59 Google Ads Conversions
- $19.97 Cost Per Conversion
- 334 Google Ads Clicks
- $2.19 Avg. CPC
- It has been another strong month of December for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 22 to 36.59 which consequently resulted in a lower Cost/Conv of $19.97 from previously costing $29.94 in December. Additionally, the avg. CPC has also decreased to $2.19 from previously costing $2.14. This was achieved by making continuous keyword bidding strategy testing and out of the campaigns within the set daily budget.
- As part of our regular optimisation strategy, we did the following changes to the campaign: Ad bidding segment adjustments, budget pacing and SQR analysis and continuous negative keywords optimisation. /li>
- The main opportunity for this month is to test out Broad Match Keywords from Phrase Match within the Generic campaign to help with the low search volumes and see what traffic/data we can further acquire.
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