Aussie Bargain Car Rentals – July 2023 Monthly Report

Manager Analysis

During the month of July, the SEO campaign made significant progress in improving the website’s search engine rankings. A total of 39 keywords successfully ranked in the top 3 positions (first page) of search results, while 34 keywords secured positions in the top 4-10 range. Notably, the keywords ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ and ‘family car rentals Nambour Railway Station’ all achieved the topmost position on the first page, displaying exceptional performance.

Additionally, the keywords ‘family car rentals Sunshine Coast’ and ‘bargain car rental Sunshine Coast’ demonstrated noteworthy improvement, advancing to the 2nd position on the first page from their previous rankings of 4th position. On-page optimisation efforts for the keyword ‘rent a car Sunshine Coast’ further signify promising outcomes in the coming weeks. Moving forward, the SEO strategy for August aims to prioritise off-page optimisation, concentrating on building valuable backlinks through the distribution of press releases. This approach will enhance the website’s Google presence and contribute to even better search rankings.

The Google Ads campaign exhibited remarkable progress during July, showcasing a notable increase in conversions, rising from 24 in June to an impressive 35 this month. This substantial growth is attributed to the effective optimisation strategies deployed throughout the campaign.
The optimisation efforts included incorporating irrelevant and competitor search term variations into the negative keywords list, ensuring the ads reached the intended target audience. As a result, the click-through rate (CTR) reached 15.02% and the average cost per click (CPC) settled at $2.27.

The campaign’s conversion rate stood at a commendable 10.60%, signifying that the ads effectively engaged and motivated users to take the desired actions. Looking ahead to August, the plan is to complete the Advertiser verification process. This will enable access to additional asset types such as brand assets and logos, enhancing the ads with more trust elements and added value. Furthermore, the continuous update of negative keywords will play a crucial role in ensuring the ads remain relevant, high-intent, and free from unnecessary competition, maintaining the campaign’s success.

SEO Analysis

39 keywords ranking in top 3 (first page) results

34 keywords ranking in top 4-10 (first page) results

Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).

Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Sunshine Coast’ is ranking in the 2nd position (first page), up from 4th position (first page) in the previous month.

Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page), up from 4th position (first page) in the previous month.

In July, on-page optimisation focused on the keyword ‘rent a car Sunshine Coast’. Its ranking can be expected to improve in the upcoming weeks.

Through the month of August, the SEO campaign will focus on off-page optimisation with the goal of building more links via the creation and distribution of press releases to improve the site’s Google presence.

Google Ads

35 Conversion

331 Clicks

15.02% CTR

$2.27 Avg. CPC

10.60% Conversion Rate

July saw an awesome improvement in the Google Ads campaign, with the conversions increasing from 24 in June to 35 this month.

As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.

With that being said, the plan for August is to complete the Advertiser verification, which will allow us to access more asset types such as brand, logo and other additional information that can add more value and trust elements to the ads. We will also continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches.