Aussie Bargain Car Rentals – June 2023 Monthly Report

Manager Analysis

During the month of June, the SEO Campaign made notable achievements. A total of 38 keywords successfully secured top 3 rankings, ensuring visibility on the coveted first page of search engine results. Additionally, 35 keywords managed to secure positions within the top 4-10 results, further enhancing the website’s prominence. Notably, keywords such as ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ and ‘family car rentals Nambour Railway Station’ achieved exceptional success, securing the topmost position on the first page. To improve the site’s visibility, credibility, and Google presence, the SEO campaign for June primarily focused on off-page optimisation. This involved employing a local citations strategy to establish reputable backlinks to the website. The aim was to enhance visibility and credibility by associating the website with authoritative sources. Moving forward into July, the SEO strategy will shift towards on-page optimisation, with a particular emphasis on the keyword ‘rent a car Sunshine Coast.’ This keyword, characterised by high competition and significant monthly searches, has yet to establish a strong foothold in the rankings. The primary objective for July will be to gain a competitive edge for this keyword and propel it onto the first page of Google search results.

In June, the Google Ads campaign demonstrated a slight improvement, with a total of 24 conversions, up from 20 in the previous month. The campaign generated 300 clicks, resulting in a click-through rate (CTR) of 11.31%. The average cost per click (CPC) remained steady at $2.47. The conversion rate for the month stood at 8.00%. To optimise the campaign, the team implemented a strategy of adding irrelevant and competitor search term variations to the negative keywords list. This approach helped reduce wasted ad spend and improve targeting. Moving forward, the plan for June focused on continuing to update the negative keywords list to exclude irrelevant, low-intent, and competitor searches. By refining the targeting parameters, the aim was to enhance the campaign’s efficiency, increase the conversion rate, and maximise the return on investment.

SEO Analysis

38 keywords ranking in top 3 (first page) results

35 keywords ranking in top 4-10 (first page) results

Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).

Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).

Keyword ‘family car rentals Sunshine Coast’ is ranking in the 4th position (first page).

Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 4th position (first page).

In June, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

Through the month of July, the SEO on-page optimisation will focus on the keyword ‘rent a car Sunshine Coast’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.

Google Ads

24 Conversion

300 Clicks

11.31% CTR

$2.47 Avg. CPC

8.00% Conversion Rate

June saw a slight improvement in the Google Ads campaign. The conversions increased from 20 in May to 24 this month.

As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.

With that being said, the plan for June is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches.