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Aussie Bargain Car Rentals – November 2023 Monthly Report

by | Dec 7, 2023 | Aussie Bargain Car Rentals

Manager Analysis

In November, the website experienced significant SEO success. A total of 44 keywords secured top 3 rankings, while 28 keywords achieved top 4-10 positions on the first page of search results. Notably, key phrases such as ‘holiday car rental Nambour,’ ‘family car rentals Nambour Railway Station,’ ‘cheap car hire Sunshine Coast,’ and ‘family car rentals Sunshine Coast’ secured 1st position rankings. ‘Bargain car rental Sunshine Coast’ claimed the 2nd position. The on-page optimisation efforts centered around ‘rent a car Sunshine Coast Airport,’ with anticipated ranking improvements in the upcoming weeks. Looking ahead, the December strategy will shift to off-page optimisation through press releases, aiming to enhance brand visibility, drive website traffic, and bolster domain authority.

November marked a robust performance in Google Ads, yielding 16 conversions with 236 clicks and an impressive 6.78% conversion rate. The average cost per click (Avg. CPC) stood at $3.18, showcasing an efficient cost structure. A strategic shift to Maximise Conversions bidding strategy contributed to a notable improvement in conversion metrics, lowering the Cost/Conv from $64.25 in October to $46.95. Ongoing optimisation efforts include refining keyword bidding strategies and search query adjustments to enhance campaign effectiveness. In the coming weeks, the team plans to complete advertiser verification, enabling the addition of logos to Search campaigns for increased impact. Overall, the month demonstrated positive trends, and the team remains vigilant for continuous improvements in ad performance.

SEO Analysis

  • 44 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
  • Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page).
  • In November, on-page optimisation focused on the keyword ‘rent a car Sunshine Coast Airport’. Its ranking can be expected to improve in the upcoming weeks.
  • Through the month of December, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

Google Ads

  • 16 Google Ads Conversions
  • 236 Google Ads Clicks
  • 6.78% Google Ads Conversion Rate
  • $3.18 Avg. CPC
  • It has been a stronger month of November for our campaigns as there has been an uplift in conversion metrics across the board. Conversions went up from 5 to 16 which consequently resulted in a lower Cost/Conv of $46.95 from previously costing $64.25 in October. Additionally, Conv. Rate is also higher at 6.78%.
  • As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed.
  • We will also continue to do search query optimisations and add irrelevant search terms within the negative keyword list to avoid wasted ad spend. Also in the coming weeks, we may need to complete advertiser verification in the account. After verification, we will be able to add logos to new and existing Search campaigns. Using logos could make our Search ads more effective.