Manager Analysis
In October, the SEO campaign made significant progress. A total of 43 keywords achieved first-page rankings, with an additional 30 keywords ranking within the top 4-10 positions. Notably, keywords like ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ ‘family car rentals Nambour Railway Station,’ and ‘family car rentals Sunshine Coast’ all secured the coveted first position. ‘Bargain car rental Sunshine Coast’ achieved an impressive second-page ranking.
The primary focus of the month was on off-page optimisation, leveraging guest posting opportunities to boost referral traffic, build quality backlinks, and enhance the website’s authority. This strategy is aimed at long-term success.
Looking ahead to November, the SEO campaign will shift its attention to on-page optimisation, concentrating on the highly competitive keyword ‘rent a car Sunshine Coast Airport.’ The goal is to gain a competitive edge and secure a first-page ranking, considering its substantial monthly search volume.
October presented both challenges and opportunities in the Google Ads campaign. Despite a limited runtime, the campaign garnered 117 clicks, resulting in 5.99 conversions, with a commendable 13.40% click-through rate (CTR) and a 5.12% conversion rate. The average cost per click (CPC) remained at a reasonable $3.29.
One notable setback was that the campaign only ran from the 24th onwards due to a declined ad spend payment, leading to fewer conversions compared to September. In line with optimisation efforts, irrelevant and competitor search term variations were added to the negative keywords list to enhance ad targeting and efficiency.
For November, the focus will be on increasing the number of conversions and addressing the ad spend payment issue. Additionally, the plan includes completing Advertiser verification to access more valuable ad assets, further enhancing the Google Ads campaign’s performance.
SEO Analysis
- 43 keywords ranking in top 3 (first page) results
- 30 keywords ranking in top 4-10 (first page) results
- Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
- Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
- Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
- Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
- Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page).
- In October, the SEO campaign focused on off-page optimisation strategies through guest posting opportunities. The goal is to help drive referral traffic, build backlinks, and boost the site’s authority.
- Through the month of November, the SEO on-page optimisation will focus on the keyword ‘rent a car Sunshine Coast Airport’ as it has a high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results
Google Ads
- 5.99 Conversions
- 117 Clicks
- 13.40% CTR
- 5.12% Conversion Rate
- $3.29 Avg. CPC
- October saw some ups and downs in the Google Ads campaign. The total conversions were less than in September since the campaign only ran from the 24th due to declined ad spend payment.
- As part of our regular optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.
- With that being said, the plan for November is to ramp up the number of conversions again. We will also aim to complete the Advertiser verification to get more useful ad assets.
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