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Aussie Bargain Car Rentals – September 2023 Monthly Report

by | Oct 9, 2023 | Aussie Bargain Car Rentals

Manager Analysis

In September, the SEO campaign yielded promising results. A total of 41 keywords secured top 3 rankings, while 33 keywords landed in the top 4-10 positions on the first page. Notably, key phrases like ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ ‘family car rentals Nambour Railway Station,’ and ‘family car rentals Sunshine Coast’ all claimed the coveted 1st position on the first page. Additionally, ‘bargain car rental Sunshine Coast’ secured the 2nd position.

Focused on-page optimisation efforts were directed towards ‘rent a car Mooloolaba,’ with expectations of further ranking improvements in the coming weeks. Looking ahead, the October strategy shifts towards off-page optimisation, leveraging guest posting opportunities to enhance referral traffic and augment domain authority.

The Google Ads campaign demonstrated remarkable progress. A total of 36 conversions were achieved, marking a doubling of results compared to the previous month. With 264 clicks, the campaign boasted a 14.97% click-through rate (CTR) and an impressive 13.64% conversion rate (CVR). The average cost per click (CPC) remained at a competitive $2.95.

As part of the ongoing optimisation efforts, irrelevant and competitor search term variations were judiciously added to the negative keywords list. Looking forward, the focus for October involves completing the Advertiser verification process to ensure uninterrupted ad delivery and continued success.

SEO Analysis

  • 41 keywords ranking in top 3 (first page) results
  • 33 keywords ranking in top 4-10 (first page) results
  • Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
  • Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page).
  • In September, on-page optimisation focused on the keyword ‘rent a car Mooloolaba’. Its ranking can be expected to improve in the upcoming weeks.
  • Through the month of October, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.

Google Ads

  • 36 Conversions
  • 264 Clicks
  • 14.97% CTR
  • 13.64% Conversion Rate
  • $2.95 Avg. CPC
  • September saw significant improvements in the Google Ads campaign. The total conversions doubled from 18 in August to 36 this month.
  • As part of our regular optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.
  • With that being said, the plan for October is to complete the Advertiser verification to get the ads running again.