Aussie Bargain Car Rentals – September 2023 Monthly Report
Manager Analysis
In September, the SEO campaign yielded promising results. A total of 41 keywords secured top 3 rankings, while 33 keywords landed in the top 4-10 positions on the first page. Notably, key phrases like ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ ‘family car rentals Nambour Railway Station,’ and ‘family car rentals Sunshine Coast’ all claimed the coveted 1st position on the first page. Additionally, ‘bargain car rental Sunshine Coast’ secured the 2nd position.
Focused on-page optimisation efforts were directed towards ‘rent a car Mooloolaba,’ with expectations of further ranking improvements in the coming weeks. Looking ahead, the October strategy shifts towards off-page optimisation, leveraging guest posting opportunities to enhance referral traffic and augment domain authority.
The Google Ads campaign demonstrated remarkable progress. A total of 36 conversions were achieved, marking a doubling of results compared to the previous month. With 264 clicks, the campaign boasted a 14.97% click-through rate (CTR) and an impressive 13.64% conversion rate (CVR). The average cost per click (CPC) remained at a competitive $2.95.
As part of the ongoing optimisation efforts, irrelevant and competitor search term variations were judiciously added to the negative keywords list. Looking forward, the focus for October involves completing the Advertiser verification process to ensure uninterrupted ad delivery and continued success.
SEO Analysis
- 41 keywords ranking in top 3 (first page) results
- 33 keywords ranking in top 4-10 (first page) results
- Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
- Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
- Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
- Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
- Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (first page).
- In September, on-page optimisation focused on the keyword ‘rent a car Mooloolaba’. Its ranking can be expected to improve in the upcoming weeks.
- Through the month of October, the SEO campaign will focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve its authority.
Google Ads
- 36 Conversions
- 264 Clicks
- 14.97% CTR
- 13.64% Conversion Rate
- $2.95 Avg. CPC
- September saw significant improvements in the Google Ads campaign. The total conversions doubled from 18 in August to 36 this month.
- As part of our regular optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.
- With that being said, the plan for October is to complete the Advertiser verification to get the ads running again.
Aussie Bargain Car Rentals – August 2023 Monthly Report
Manager Analysis
In August, the Google Ads campaign delivered mixed results. The team observed 18 conversions from 292 clicks, yielding a 6.16% conversion rate. The click-through rate (CTR) stood at 12.42%, and the average cost per click (CPC) was $2.56. The campaign encountered challenges related to displaying ads for competitor searches, influenced by evolving user behaviour and Google’s automated ad delivery expansion algorithm. To address this, the team proactively added irrelevant and competitor search terms to the negative keywords list, enhancing ad targeting. Looking forward to September, the focus will be on completing Advertiser verification to access additional assets like brand elements. Ongoing refinement of the negative keywords list will continue to ensure ad relevance and quality.
The SEO campaign in August yielded positive outcomes. A total of 43 keywords ranked in the top 3 search results, with an additional 28 keywords securing positions in the top 4-10 results. Notably, key phrases such as ‘holiday car rental Nambour’ and ‘cheap car hire Sunshine Coast’ achieved the coveted first-page rankings. The month saw a strategic emphasis on off-page optimisation through press release creation and distribution, enhancing brand visibility and domain authority. However, Google’s core algorithm update posed potential challenges to organic rankings. Moving into September, the SEO strategy will concentrate on on-page optimisation for the competitive keyword ‘rent a car Mooloolaba,’ aiming to secure a stronger position in Google’s search results. Ongoing monitoring and adaptation remain integral to success in the ever-evolving SEO landscape.