Aussie Bargain Car Rentals – July 2023 Monthly Report
Manager Analysis
During the month of July, the SEO campaign made significant progress in improving the website’s search engine rankings. A total of 39 keywords successfully ranked in the top 3 positions (first page) of search results, while 34 keywords secured positions in the top 4-10 range. Notably, the keywords ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ and ‘family car rentals Nambour Railway Station’ all achieved the topmost position on the first page, displaying exceptional performance.
Additionally, the keywords ‘family car rentals Sunshine Coast’ and ‘bargain car rental Sunshine Coast’ demonstrated noteworthy improvement, advancing to the 2nd position on the first page from their previous rankings of 4th position. On-page optimisation efforts for the keyword ‘rent a car Sunshine Coast’ further signify promising outcomes in the coming weeks. Moving forward, the SEO strategy for August aims to prioritise off-page optimisation, concentrating on building valuable backlinks through the distribution of press releases. This approach will enhance the website’s Google presence and contribute to even better search rankings.
The Google Ads campaign exhibited remarkable progress during July, showcasing a notable increase in conversions, rising from 24 in June to an impressive 35 this month. This substantial growth is attributed to the effective optimisation strategies deployed throughout the campaign.
The optimisation efforts included incorporating irrelevant and competitor search term variations into the negative keywords list, ensuring the ads reached the intended target audience. As a result, the click-through rate (CTR) reached 15.02% and the average cost per click (CPC) settled at $2.27.
The campaign’s conversion rate stood at a commendable 10.60%, signifying that the ads effectively engaged and motivated users to take the desired actions. Looking ahead to August, the plan is to complete the Advertiser verification process. This will enable access to additional asset types such as brand assets and logos, enhancing the ads with more trust elements and added value. Furthermore, the continuous update of negative keywords will play a crucial role in ensuring the ads remain relevant, high-intent, and free from unnecessary competition, maintaining the campaign’s success.
SEO Analysis
Google Ads
Aussie Bargain Car Rentals – June 2023 Monthly Report
Manager Analysis
During the month of June, the SEO Campaign made notable achievements. A total of 38 keywords successfully secured top 3 rankings, ensuring visibility on the coveted first page of search engine results. Additionally, 35 keywords managed to secure positions within the top 4-10 results, further enhancing the website’s prominence. Notably, keywords such as ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ and ‘family car rentals Nambour Railway Station’ achieved exceptional success, securing the topmost position on the first page. To improve the site’s visibility, credibility, and Google presence, the SEO campaign for June primarily focused on off-page optimisation. This involved employing a local citations strategy to establish reputable backlinks to the website. The aim was to enhance visibility and credibility by associating the website with authoritative sources. Moving forward into July, the SEO strategy will shift towards on-page optimisation, with a particular emphasis on the keyword ‘rent a car Sunshine Coast.’ This keyword, characterised by high competition and significant monthly searches, has yet to establish a strong foothold in the rankings. The primary objective for July will be to gain a competitive edge for this keyword and propel it onto the first page of Google search results.
In June, the Google Ads campaign demonstrated a slight improvement, with a total of 24 conversions, up from 20 in the previous month. The campaign generated 300 clicks, resulting in a click-through rate (CTR) of 11.31%. The average cost per click (CPC) remained steady at $2.47. The conversion rate for the month stood at 8.00%. To optimise the campaign, the team implemented a strategy of adding irrelevant and competitor search term variations to the negative keywords list. This approach helped reduce wasted ad spend and improve targeting. Moving forward, the plan for June focused on continuing to update the negative keywords list to exclude irrelevant, low-intent, and competitor searches. By refining the targeting parameters, the aim was to enhance the campaign’s efficiency, increase the conversion rate, and maximise the return on investment.