Aussie Bargain Car Rentals – May 2023 Monthly Report
Manager Analysis
The month of May presented challenges for the Google Ads campaign. Despite receiving 331 clicks, the conversion rate remained at 6.28% due to a significant number of clicks from users searching for competitor brands. To address this issue, the team implemented an optimisation strategy by including irrelevant and competitor search term variations in the negative keywords list. Additionally, they initiated the Google Advertiser verification process to gain access to additional ad assets that would enhance the performance of the ads. Looking ahead to June, the focus will continue to be on refining the negative keywords list to exclude irrelevant and low-intent searches while also completing the Advertiser Verification process to maximise the campaign’s effectiveness.
In May, the SEO efforts yielded positive results with 39 keywords ranking in the top three positions and an additional 33 keywords ranking in the top four to ten positions on the first page of search results. Notably, keywords such as ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ ‘family car rentals Nambour Railway Station,’ and ‘family car rentals Sunshine Coast’ achieved first-page rankings. Furthermore, the keyword ‘bargain car rental Sunshine Coast’ improved its position from 5th to 2nd on the first page compared to the previous month. On-page optimisation was focused on enhancing the ranking of the keyword ‘rent a car Sunshine Coast,’ with expectations of further improvement in the upcoming weeks. Moving forward, the SEO campaign in June will prioritise off-page optimisation through local citations strategies to enhance visibility, credibilit
SEO Analysis
Google Ads
Aussie Bargain Car Rentals – April 2023 Monthly Report
Manager Analysis
In April, the Google Ads campaign generated 33 conversions, which is an increase from 25 in March. Nine of the conversions were booking requests, five were quote requests, and the remaining conversions were from calls. The campaign had a 14.30% click-through rate and an average cost per click of $2.22. The conversion rate was 9.76%. To optimise the campaign, the team added irrelevant and competitor search term variations to the negative keywords list. Moving forward, the team plans to continue updating the negative keywords list to avoid irrelevant and low-intent searches. Finally, we will initiate the Advertiser Verification process to gain additional features such as displaying the business name.
For SEO, the website performed well with a total of 39 keywords ranking in the top 1-3 spots and 34 keywords in the top 4-10 results on the first page of Google. The website has achieved a significant milestone as 4 important keywords such as ‘holiday car rental Nambour,’ ‘cheap car hire Sunshine Coast,’ ‘family car rentals Nambour Railway Station,’ and ‘family car rentals Sunshine Coast’ ranked in the 1st position on the first page of Google. Additionally, the keyword ‘bargain car rental Sunshine Coast’ ranked in the 5th position on the first page. The SEO campaign focused on off-page optimisation to improve the website’s reputation and presence in Google by using social foundations and strategies. The SEO team’s plan for May is to focus on the keyword ‘rent a car Sunshine Coast’ and perform on-page optimisation since it has medium to high levels of competition and monthly search volume. The aim is to improve the keyword’s ranking to bring it closer to the first page of Google search results.