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Aussie Bargain Car Rentals – March 2023 Monthly Report

Apr 11, 2023

Manager Analysis

March proved to be another highly successful month for both the SEO and Google Ads campaigns, with minimal obstacles encountered. User traffic increased by 9.9% to 1,928 users. Of those users, nearly all arrived through organic search (SEO). In terms of SEO performance, the campaign now has 43 keywords in the top 3 spots of Google search results – the key positions in organic searches.

During March, the primary focus of the SEO campaign was on creating location-targeted SEO pages about ‘cheap car hire’. The objective was to enhance the site’s authority, relevance, and trustworthiness by adding more content. This, in turn, would increase its visibility on Google search results and encourage more customer actions on the site. For April, the emphasis of the SEO campaign will shift to off-page optimisation. Specifically, the focus will be on social foundations and strategies to build more natural links and enhance the site’s reputation and online presence.

In March, the Google Ads campaign showed a stable trend with most conversions coming from successful Booking Requests and calls. As part of the optimisation strategy, irrelevant and competitor search term variations were added to the negative keywords list, and Dynamic Images were implemented. Image extensions were also added based on images from the website. For April, the plan is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches.

SEO Analysis

  • 43 keywords ranking in top 3 (first page) results
  • 32 keywords ranking in top 4-10 (first page) results
  • Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
  • Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (second page).
  • In March, the SEO campaign focused on creating location-targeted SEO pages about ‘cheap car hire’. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
  • For April, the SEO campaign will focus on off-page optimisation using social foundations and strategies to build more natural links and improve the site’s reputation and presence online.

    • Google Ads

  • 25 Conversion
  • 355 Clicks
  • 12.91% CTR
  • $2.11 Avg. CPC
  • 7.04% Conversion Rate
  • March has seen a stable trend for Google Ads. Five of the total conversions were successful Booking Requests for the service, while most others came from calls.
  • As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list. We also implemented Dynamic Images as recommended by Google and added image extensions based on images on the website.
  • With that being said, the plan for April is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads. Finally, we will initiate the Advertiser Verification to gain additional features such as Business Name display.

    • Aussie Bargain Car Rentals – February 2023 Monthly Report

    Mar 7, 2023

    Manager Analysis

    February proved to be a highly successful month for both the SEO and Google Ads campaigns, with minimal obstacles encountered. User traffic peaked during the middle of the month with a total of 122 new users on the 27th. Of those users, the majority arrived through organic search (SEO). In terms of SEO performance, the campaign now has 41 keywords in the top 3 spots of Google search results – the key positions in organic searches. During February, the SEO campaign concentrated on executing the modifications and suggestions made following the comprehensive website review. The main steps taken included refining the page titles, meta descriptions, and H1 elements, which are crucial ranking indicators employed by Google.

    In February, Google Ads witnessed a modest rise with conversions increasing from 24 to 28 compared to January, including five successful booking requests. To optimise the campaign, we added irrelevant and competitor search term variations to the negative keywords list. In March, the on-page optimisation efforts will shift to off-page optimisation approaches, such as creating additional organic links to boost the relevance of social profile pages and enhance the website’s overall relevance. In terms of Google Ads in March, we plan to update the negative keywords list further to prevent irrelevant and low-intent searches, refine the keywords and ads to align with changing search trends, boost conversions and enhance the business’s ROI.

    SEO Analysis

  • 41 keywords ranking in top 3 (first page) results
  • 38 keywords ranking in top 4-10 (first page) results
  • Keyword ‘holiday car rental Nambour’ is ranking in the 1st position (first page).
  • Keyword ‘cheap car hire Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Nambour Railway Station’ is ranking in the 1st position (first page).
  • Keyword ‘family car rentals Sunshine Coast’ is ranking in the 1st position (first page).
  • Keyword ‘bargain car rental Sunshine Coast’ is ranking in the 2nd position (second page).
  • In February, the SEO campaign focused on implementing the changes and recommendations as a result of the complete website review. Among the primary actions taken were to optimise the page titles, meta descriptions, and H1 elements. These are some of the essential ranking signals used by Google.
  • For March, the SEO on-page optimisation will focus on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.

    • Google Ads

  • 28 Conversion
  • 371 Clicks
  • 11.11% CTR
  • $2.03 Avg. CPC
  • 7.55% Conversion Rate
  • February has seen a slight upward trend for Google Ads. The campaign conversions increased from 24 to 28 compared to January. Five of these were successful Booking Requests for the service.
  • As part of our optimisation strategy, we put irrelevant and competitor search term variations in the negative keywords list.
  • With that being said, the plan for March is to continue updating the negative keywords list to avoid irrelevant, low intent and competitor searches. Furthermore, we will refine the keywords and the ads so these can match the evolving search trends, move closer to conversion and generate better ROI for the business.