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Aussie Home Gym – August 2022 Monthly Report

Sep 7, 2022

Manager

Following the revamped Performance Max campaign, website metrics and Google Ads performance has been very favourable. Website traffic is up by 86.5%, and the overall trend rose throughout the month. 81% of site visitors came through Cost Per Click (CPC) channels, with a small but notable percentage arriving through organic search channels. For Google Ads, metrics are up across the board. The campaign saw 18 total conversions for a 2.0% Conversion Rate, which is pleasing to see. Something to note is that all purchases were for adjustable dumbbells, although other products did receive a significant number of Impressions and Clicks. In August, we updated the product feed pricing on the Google Merchant Centre and optimised product descriptions in ads. We also set a target for Return on Ad Spend. For September, we will set up a Sample Sale campaign so customers may purchase products at their lowest prices. We will also optimise keyword and audience targeting.

Google Ads Analysis

  • 3.84 ROAS
  • 18 Conversions
  • 866 Clicks
  • 0.69% CTR
  • $1.05 Avg. CPC
  • 1.95% Conversion Rate
  • August marks the first full month that the revamped Performance Max campaign was live. After completing the initial learning phase, the campaign saw a significant number of conversions, which is a really big win. All other important metrics also improved compared to July when it was running for less than half of the month.
  • However, all purchases were only the adjustable dumbbells although there were also a significant number of Impressions and Clicks on the other products.
  • For August, we updated the product feed pricing in Google Merchant Centre based on updates on the website. We also optimised the product descriptions being shown in the ads. Finally, we set up a target return on ad spend (ROAS) of 2.20 for the campaign’s automated bidding. ROAS measures the amount of revenue a business earns for each dollar it spends on advertising. A ROAS higher than 1.00 means the campaign is getting profit.
  • With that being said, the plan for September is to set up a Sample Sale campaign to sell items at the lowest prices compared to the current discounted prices offer. The products to be advertised are those that have been used in the photography of the items displayed on the website. We will also continue to optimise the keyword and audience targeting of the campaign.

    • Aussie Home Gym – April 2022 Monthly Report

    Apr 7, 2022

    Manager

    The results of March are mixed, but this is in part due to our pausing the campaign. We saw an immediate decline in user visits mid-March, but before that, the overall trend was very high. At its peak on March 4, we saw 60 users visit the site, with 57 of them new. An overwhelming majority of users arrived through CPC channels, with a notable number also coming through organic (SEO) channels. Clicks also dropped in the middle of the month, but Click-Through Rates saw a welcome 2.6% rise. Cost also saw a decrease, although Cost Per Click declined by 4.7%. We will wait for feedback regarding the proposed strategy from March before proceeding with optimisations this April.

    Google Ads Analysis

  • 647 Clicks
  • 0.51% CTR
  • $0.75 Avg. CPC
  • 4 Conversions
  • March has shown some challenging stats for the month. The ads are now showing 19.60% of the time in search results, which is equivalent to a 30.42% drop from the previous month.
  • However, we still noted profit with a return on ad spend (ROAS) of 1.76, which means you were still able to get 76% profit from sales when measured against the advertising cost.
  • For April, we will wait for your feedback regarding the strategy we proposed mid-March while the campaigns are paused.