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Aussie Home Gym – April 2022 Monthly Report

by | Apr 7, 2022 | Aussie Home Gym | 0 comments

Manager

The results of March are mixed, but this is in part due to our pausing the campaign. We saw an immediate decline in user visits mid-March, but before that, the overall trend was very high. At its peak on March 4, we saw 60 users visit the site, with 57 of them new. An overwhelming majority of users arrived through CPC channels, with a notable number also coming through organic (SEO) channels. Clicks also dropped in the middle of the month, but Click-Through Rates saw a welcome 2.6% rise. Cost also saw a decrease, although Cost Per Click declined by 4.7%. We will wait for feedback regarding the proposed strategy from March before proceeding with optimisations this April.

Google Ads Analysis

  • 647 Clicks
  • 0.51% CTR
  • $0.75 Avg. CPC
  • 4 Conversions
  • March has shown some challenging stats for the month. The ads are now showing 19.60% of the time in search results, which is equivalent to a 30.42% drop from the previous month.
  • However, we still noted profit with a return on ad spend (ROAS) of 1.76, which means you were still able to get 76% profit from sales when measured against the advertising cost.
  • For April, we will wait for your feedback regarding the strategy we proposed mid-March while the campaigns are paused.