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Aussie Home Gym – January 2022 Monthly Report

Feb 7, 2022

Manager

January sees some setbacks in the campaign, although we can note several positives. User visits declined by a much smaller amount, this time just by 0.5%. The overall trend remains high, and the month started very strongly. Majority of users arrived through CPC channels, with a small but notable number arriving through organic (SEO) channels. We saw over 1,500 clicks and over 217,000 impressions, although this did result in a slightly lower Click Through Rate (CTR). Conversions are also down this month, but average Cost Per Conversion lowered, which is pleasing to see. In particular, Resistance Bands and Resistance Training Equipment saw the highest CTR, while Boxing and Dumbbells saw the highest conversions. In February we will improve ads and Shopping feeds to incur more sales. We will also test ad variations to get more high-intent searches.

Google Ads Analysis

  • 1,543 Clicks
  • 0.71% CTR
  • $0.59 Avg. cpc
  • 20 Conversions
  • January has shown some challenging stats for the month. We still saw a lot of purchases made through the campaigns (19 Shopping, 1 Search). The ads are now showing 30.04% of the time in search results and are expected to continue improving.
  • However, we have noted a 50.24% increase in cost per conversion. This is mainly due to the bestselling all-in-one resistance set ad groups being paused mid-month since these items were out of stock.
  • With that being said, the plan for February is to improve the ads and Shopping feeds to get more sales of other products such as boxing items. Furthermore, we will test ad variations in the Search campaign to get more high-intent searchers that lead to sales, and also add irrelevant and competitor searches to the negative keyword list to avoid wastes in budget. For January, we made some shopping ad image changes in some in-stock items by taking competitor shopping ads as reference.

    • Aussie Home Gym – December 2021 Monthly Report

    Jan 12, 2022

    Manager

    Please note, as in previous years, this months report (December 2021) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2022).