Aussie Home Gym – November 2021 Monthly Report
Manager
November saw a slight slow-down in site traffic, with user visits dropping by a marginal 5.2%. Still, the overall trend remained very high, and a majority of users arrived through CPC channels. There was also a small but significant number of users arriving through organic (SEO) channels. For Google Ads, we again saw over 1,700 clicks – this time with an average Cost Per Click of $0.52, lower than last month. Click Through Rate dropped to 0.9%, but this is due to the increase in click volume and number of impressions. More positively, conversions went up by 37.5%, leading to a conversion rate increase of 34.6% – all fantastic results. This means that while CTR is lower, more people who do click through are making purchases. Yoga Mats and Home Gyms in particular saw the highest CTR. December will see us update the pricing on all In Stock items, and test ad variations for the Search campaign for more high-intent searches and sales.
Google Ads Analysis
Aussie Home Gym – October 2021 Monthly Report
Manager
Following a successful launch of our campaign, we’ve seen some fantastic results for the website. Site traffic saw a huge boom, with over 1,800 users visiting the website over the course of the month. The overall trend was very high, and saw a small but significant number arrive from organic (SEO) channels. More importantly, we have gained over 1,700 clicks with an average Cost Per Click (CPC) of $0.57 (lower than last month). Average Click Through Rate (CTR) did drop slightly to 1.2%, but since the volume of clicks increased, this is to be expected. Resistance Training Equipment and Punching Bags saw some of the highest CTR. We’ve now also seen 31 conversions for a 1.8% Conversion Rate, a 125% increase from last month. These are all promising results with a high ROI for the campaign. November will see us optimise keywords used in the Search campaign, and update all pricing for In Stock items.