Aussie Home Gym – September 2021 Monthly Report
Manager
After sending the campaign live on Tuesday, 28th of September we have seen some impressive results. Across both the Shopping & Search campaigns we have gained 357 clicks with an average Cost Per Click of $0.76 ($0.40 Search, $1.12 Shopping). The average Click Through Rate (CTR) is 3.16% (5.27% Search, 1.04% Shopping) which is a fantastic result for a young campaign. Overall we’ve seen 4 total conversions and with such promising results so far, we are expecting to see an increase in results over the coming month. Overall, the search campaign has a slightly more impressive performance with a lower cost per conversion resulting in a higher ROI for this campaign. However, we will have a far better understanding of the campaign performance in the coming 1-2 months as it is still quite early in the campaign life.
Aussie Home Gym – October 2021 Monthly Report
Manager
Following a successful launch of our campaign, we’ve seen some fantastic results for the website. Site traffic saw a huge boom, with over 1,800 users visiting the website over the course of the month. The overall trend was very high, and saw a small but significant number arrive from organic (SEO) channels. More importantly, we have gained over 1,700 clicks with an average Cost Per Click (CPC) of $0.57 (lower than last month). Average Click Through Rate (CTR) did drop slightly to 1.2%, but since the volume of clicks increased, this is to be expected. Resistance Training Equipment and Punching Bags saw some of the highest CTR. We’ve now also seen 31 conversions for a 1.8% Conversion Rate, a 125% increase from last month. These are all promising results with a high ROI for the campaign. November will see us optimise keywords used in the Search campaign, and update all pricing for In Stock items.