Manager

The month of August has been a solid month of improvements! While it appears our dashboard is not pulling through each conversion throughout the month, we did achieve 3 conversions over the last month which was fantastic! Over the coming month we will be working on a solution for the conversion tracking issue on our dashboard, as well as optimising the campaign to see a further improvement in the coming month when it comes to the amount of conversions (phone calls).

AdWords Analysis

August has produced some improved numbers from the previous month. We’ve seen a massive increase in the CTR (604.6%) and although some conversions are not appearing in the dashboard we can see that the campaign has generated 3 overall conversions with a 5.5% Conversion rate. Our plan for September is to structure the campaign to see an improved CTR, increase in Conversions and a lower Cost/Conversion. We will also be optimising the text on the ads themselves to see if that change will have a better approach for potencial customers.

Manager

The month of July has been outstanding overall! While we started off a little slower at the start of the month, we have really gained momentum over the last 2 weeks of results. We have seen an increase in the overall website traffic coming to the landing page which directly led to an increase in the number of conversions for the business. With 4 conversions in the last 2 weeks of the month, we are confident with the campaign going into August and will continue to make optimisations to ensure these results can continue.

h2>AdWords Analysis

July has been a successful month for the Google Ads campaign overall. We saw an increase in Clicks (180%), Conversions (400%) and Conversion rate (78.6%) which has been fantastic. The increase in target location really helped us in driving more traffic to our landing page which resulted in an increase in calls from the previous month. The plan for August is to structure the campaign to drive an increase in CTR and Conversions little by little in order to see more calls through the month.