Manager Analysis
In July, the SEO campaign successfully achieved notable results for the targeted keywords. A total of 11 keywords secured top 3 positions, guaranteeing high visibility on the first page of search engine results. Additionally, 7 keywords secured positions between 4th and 10th on the first page.
The keywords ‘surfboard rental Peregian Beach,’ ‘surfboard rental Sunshine Beach,’ ‘surf board hire Point Perry,’ and ‘surf board hire Marcus Beach’ performed exceptionally well, each attaining the 1st and 2nd positions on the first page, respectively. Other keywords like ‘surfboard rental Noosa North Shore,’ ‘surfboard rental Noosa,’ and ‘surf board hire Noosa’ secured respectable 6th and 7th positions on the first page.
Throughout July, the focus of the SEO campaign centered around off-page optimisation strategies, utilising social foundations and implementing effective social media tactics. This approach proved successful in enhancing the site’s visibility, online presence, and reputation, fostering brand recognition across crucial social platforms.
Moving forward into August, the SEO campaign will prioritise the creation of SEO location pages dedicated to the keyword ‘paddle board rentals.’ This keyword holds significant monthly search volume and represents an opportunity to strengthen the site’s rankings further.
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