Manager Analysis

Throughout May, significant progress was made in the SEO campaign, laying the foundation for future success. The team completed comprehensive keyword research, ensuring a solid foundation for optimisation efforts. Page titles were carefully crafted and optimised for length and keyword strategy across more than 60 pages. Additionally, optimised Meta Descriptions were added to all top-level pages, improving their visibility in search results. The team also drafted optimised content specifically targeting the keywords ‘hire longboards Noosa’ and ‘surf board hire Noosa’. On the Google Business Profile (GBP) front, the listing name was successfully changed from Bernie’s Surf Hire to Bernie’s Surfboard Hire Noosa, enhancing brand visibility and alignment. Promising rankings were observed, with 10 keywords securing top 3 positions on the first page. Notably, ‘surf board hire Sunshine Beach’, ‘surf board hire Point Perry’, and ‘surfboard rental Peregian Beach’ claimed the 1st position. Looking ahead to June, the focus will shift to off-page optimisation, leveraging social foundations and strategies to enhance the site’s visibility, reputation, and online presence across key social platforms, fostering brand recognition.

SEO Analysis

  • Throughout May, the fundamental first steps in the SEO campaign started. Some of the highlights of the work done are mentioned below.
  • SEO keyword research has been completed.
  • Added Page Titles that have been optimised for optimal length and keyword strategy (60+ pages)
  • Added optimised Meta Descriptions to all top level pages
  • Drafted optimised content for keywords ‘hire longboards Noosa’ and ‘surf board hire Noosa’.
  • On the Google Business Profile (GBP) front, the listing name has been successfully changed from Bernie’s Surf Hire to Bernie’s Surfboard Hire Noosa.
  • Solid rankings for the vital keywords can be observed as the SEO campaign kicked off.
  • 10 keywords are ranking in top 3 (first page) results.
  • Keyword ‘surf board hire Sunshine Beach’ is ranking in the 1st position (first page).
  • Keyword ‘surf board hire Point Perry’ is ranking in the 1st position (first page).
  • Keyword surfboard rental Peregian Beach’ is ranking in the1st position (first page).
  • In June, once the draft content pages are published, the SEO campaign will focus on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.