Manager Analysis

In November, the SEO efforts yielded positive outcomes. A total of 37 keywords successfully secured top 3 positions, ensuring prominent visibility on the first page of search results. Additionally, 112 keywords claimed positions within the top 4-10, further solidifying the online presence. Key localised keywords, such as ‘home painting services Hawksburn,’ ‘home painting services Kooyong,’ and ‘house painters near me Hawthorn East,’ triumphantly secured the coveted 1st position on the first page.

Noteworthy rankings include ‘residential painting Hawthorn’ at 4th position and ‘exterior painting Hawthorn’ at 8th position, affirming the effectiveness of the SEO strategies implemented. Notably, the strategic on-page optimisation in November centred around ‘house painters Camberwell,’ with anticipated ranking improvements in the coming weeks. Looking forward, the focus for December will shift to off-page optimisation, leveraging press releases to enhance brand visibility, drive website traffic, and augment domain authority.

SEO Analysis

• 37 keywords ranking in top 3 (first page) of results
• 112 keywords ranking in top 4-10 (first page) results
• Keyword ‘home painting services Hawksburn’ ranking in 1st position (first page)
• Keyword ‘home painting services Kooyong’ ranking in 1st position (first page)
• Keyword ‘house painters near me Hawthorn East’ ranking in 1st position (first page)
• Keyword ‘residential painting Hawthorn’ ranking in 4th position (first page)
• Keyword ‘exterior painting Hawthorn’ ranking in 8th position (first page)
• In November, on-page optimisation focused on the keyword ‘house painters Camberwell’. Its ranking can be expected to improve in the upcoming weeks.
• Through December, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

Manager Analysis

In October, the SEO campaign made significant progress in improving the online visibility of painting services. The analysis revealed promising results, with 36 keywords successfully securing positions in the top 3 search results, and an additional 92 keywords ranking within the top 4-10 positions on the first page.

Notably, key phrases such as ‘home painting services Hawksburn,’ ‘home painting services Kooyong,’ and ‘house painters near me Hawthorn East’ achieved remarkable success by securing the coveted 1st position on the first page. Furthermore, ‘exterior painting Hawthorn’ and ‘residential painting Hawthorn’ attained respectable positions, ranking 6th on the first page.

The focus of on-page optimisation during October centered on ‘house painters Richmond,’ with expectations of future improvements in its ranking. As the campaign progresses into November, the team’s attention will shift to ‘house painters Camberwell,’ a keyword with high competition and an opportunity to gain a stronger foothold in search engine rankings. The primary goal is to elevate this keyword onto the first page of Google search results, strengthening the competitive edge.

SEO Analysis

• 36 keywords ranking in top 3 (first page) of results
• 92 keywords ranking in top 4-10 (first page) results
• Keyword ‘home painting services Hawksburn’ ranking in 1st position (first page)
• Keyword ‘home painting services Kooyong’ ranking in 1st position (first page)
• Keyword ‘house painters near me Hawthorn East’ ranking in 1st position (first page)
• Keyword ‘exterior painting Hawthorn’ ranking in 6th position (first page)
• Keyword ‘residential painting Hawthorn’ ranking in 6th position (first page)
• In October, on-page optimisation focused on the keyword ‘house painters Richmond’. Its ranking can be expected to improve in the upcoming weeks.
• Through November, the SEO on-page optimisation will focus on the keyword ‘house painters Camberwell’ as it has a high level of competition and has yet to gain a strong footing in the rankings. The goal is to gain a better competitive edge for this keyword and bring it onto the first page of Google search results.